This is the difference between cheap eyeliner and the more expensive eyeliner. You can get a nice black kohl in any drug store for £1.50 or less, but I got this after seeing it used in an online makeup tutorial. This stays put which is what cheap ones can't really manage. The colour is nice and deep and the texture of the product is really soft and supple. It goes on really well and lasts most of the day, one touch up and your good for the rest of the day. I really like this and would 100% keep on using this brand. Of course this seller was also faultless.