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Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois Paperback – 13 Mar 2012

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Damn Good Advice (For People With Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois + Whatever You Think, Think the Opposite + It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
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Product details

  • Paperback: 176 pages
  • Publisher: Phaidon Press (13 Mar. 2012)
  • Language: English
  • ISBN-10: 0714863483
  • ISBN-13: 978-0714863481
  • Product Dimensions: 12.1 x 1.9 x 18.4 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Bestsellers Rank: 12,904 in Books (See Top 100 in Books)

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Product Description

Review

'positions [Lois] as a kind of belligerent elder statesman ... [his] personality [...] springs gleefully from every page ... His portfolio is peppered with campaigns, slogans and design work that truly influenced popular culture ... Damn Good Advice contains numerous examples of how [Lois'] innovative, at times outrageous thinking has won his agencies new business'
Creative Review

'This ad man is Mad man.'
New York Post

'An Innovation Bible. . .a must-have spine stiffener for artists and entrepreneurs alike.'
The Huffington Post

'George Lois offers indispensable lessons, practical advice, facts, anecdotes, and inspiration for all those looking to succeed in life, business, and creativity.'
NPR's Morning Edition

'An irreverent, playful, genuinely useful set of rules to live by for aspiring creatives.'
Details

About the Author

George Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He went on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon’s $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.

Customer Reviews

4.2 out of 5 stars

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Supaluca on 6 May 2012
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prefer Paul Arden's stuff but admire the American brashness if you will - Arden but without quintessential English mannerisms - still a good read although a does waffle on a bit
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13 of 15 people found the following review helpful By Melissa on 14 July 2012
Format: Paperback
...that the man who goes on and on about the Big Idea, the self-proclaimed master of originality, has gone and written a book that is basically just a poor copy of the very successful Paul Arden books.
Note of caution: don't be fooled by this poor imitation. George Lois has written what is basically one big congratulatory pat on the back. Sure, he obviously did some pretty great stuff way back in the days when there wasn't much in the world of advertising to compete with but the way he puts that across just makes him sound like a candidate for 'the person you'd least like to invite to a dinner party'. The anecdotes mostly go something like this: "So we were in the room, and this guy says something SO stupid and I say *insert self-important quip that only George Lois finds amusing*". That's pretty much it. Buy the Paul Arden book with the money I just saved you and read something that is informative, witty and interesting instead.
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2 of 2 people found the following review helpful By Ballardian on 14 Feb. 2013
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George Lois is an advertising legend, creating some of the most inventive and memorable campaigns of the 20th century. Although most of the points of advice in this book are short, they're all the better for it, sharp, punchy and to the point. Oh and there's some great humour in the book too.
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By M. Hallett on 29 Sept. 2012
Format: Paperback
George Lois's "Damn Good Advice" is an amusing an easily digestible book. I'd recommend it more as a second hand buy on the cheap than brand new. Whilst Lois was a titan in advertising and is better placed than most to offer his thoughts on communication and creativity, I'd sooner take Paul Arden's two books "It's not how good you are, it's how good you want to be" and "Whatever you think, think the opposite" as they have more meat to them and less of the triumphalism of Lois which an get a little tiresome (even though it can be amusing in parts). I suggest getting all three if yo are interested in creativity, communication and some slightly cheesy self-inspiration (but it is no less effective for the cheesiness!). Having said that, for those of us not intimately familiar with the advertising world, there are some genuinely useful nuggets in here but you will have to scythe your way through the chaff to get to the wheat!
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This is an influential and eye-opening read for anyone interested in marketing and advertising, and showcases plenty of great examples from great brands and campaigns you might remember if you've been around for a while. It's not really up-to-date given the deep transformations marketing and communication have undergone in the digital age so to some it might seem as a relic of the past. However, its core principles and overall no-nonsense approach still hold great value today. A basic read for anyone even just slightly interested in these topics.
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Format: Paperback
A great book - its not really a long story, but many different 1 or 2 page descriptions of things that have happened in George Lois' career. I see some people say that there is plenty of bragging in there. Well, why shouldn't there be? He has been one of the most successful advertising men of all time.

If you want some fresh ideas and some "a-ha!" moments, then get this for a few quid. I did, and it inspired many of my own staff.
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4 of 5 people found the following review helpful By Hugo on 17 April 2012
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Some good advice, some common sense and lots of self promotion.
Not a must have, but for the price it's ok.
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By filks1 on 8 Sept. 2012
Format: Paperback
Inspiring, interesting, entertaining and a good little read right from the beginning with lots of advice that if taken would work well for most things in life. I mean life is a creative process, and if you want to make it interesting for yourself then there are a few tips here.
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