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"Daily Telegraph" Electronic Business Manual: How to Make the Internet Work for Your Business [Paperback]

et al. , David Bowen
5.0 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

15 Oct 1999
Everybody's talking about the commercial opportunities of the Internet--but how do you use it successfully for your business?

Edited and written by two-times Industrial Editor of the Year David Bowen and the staff of Net Profit, Europe's leading electronic business publisher, this is the most comprehensive and practical manual yet devised for non-technical managers struggling to understand the potential of the commercial Internet. It provides executives in companies of all sizes with the hard information needed to get involved with the Internet, to develop a strategy and to use the medium to its full. Written in clear, non-technical language, the book is a hands-on, how-to-do-it guide packed with case studies and essential contact details.

Buy this book if you want to learn how to use the Internet for marketing; learn how to use the Internet to save money; find vital information online; create a successful online business; know how to set up an online store or link your business into a Web-based supply chain.


Product details

  • Paperback: 352 pages
  • Publisher: Net Profit Publications Ltd; First Edition edition (15 Oct 1999)
  • Language: English
  • ISBN-10: 0952971437
  • ISBN-13: 978-0952971436
  • Product Dimensions: 23 x 15.6 x 2.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 5,738,450 in Books (See Top 100 in Books)

Product Description

Amazon Review

Take Europe's leading electronic business publisher, Net Profit, add two-times industrial editor of the year, David Bowen, mix rapidly in a high-pressure environment and what do you get? The Electronic Business Manual--an exhaustive and expertly written guide to making the Internet work for business.
"Ever since the Internet came into public consciousness, businesses of all sizes have been wondering what to do about it. A handful have had wild success. More have done well though not spectacularly. More yet have created a Web site and wondered why they bothered. The great majority have done nothing."
Despite a proliferation of start-ups and the ongoing conversion of traditional businesses to online commerce, many companies still don't know what to make of it all. "Even a casual look at the electronic business activities of other companies ... is likely to convince you that too many people have been moving too fast with too little thought". Intent on changing that, the Electronic Business Manual sets out to help business managers decide to what extent they should be using the Internet and how they should go about doing it. The preliminaries of getting online are dispensed with quickly and the Web's research, information and shopping facilities covered in depth before the more complex, practical concerns of planning an Internet strategy, creating a site, marketing and selling are tackled. The book is hugely accessible, but not to the detriment of deeper information. Material on brandbuilding, e-commerce and online opportunities and threats are particularly enlightening and well researched.

Considering that one of the biggest challenges facing businesses new to the Internet in early 2000 is going to be avoiding information overload, The Electronic Business Manual's all-in-one approach is a godsend. Potential online entrepreneurs should seriously consider making this book their Internet bible. --Iain Campbell


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Customer Reviews

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Most Helpful Customer Reviews
By A Customer
A Parable.
Three weeks ago I walked out of a presentation on e-commerce convinced the whole subject was an elaborate scam invented by commercially illiterate snake-oil merchants. Then I read your book. It's commercially sane. it's written in real English. It gives grounded advice (like: to paraphrase: "Build your own site, and you'll probably do a rotten job. But it's your one chance to learn how sites are made up"). And it even seems to accept that there are limits to the Net: markets the Net simply isn't right for.
Not only does it read as if it was written by someone who understands businesses are meant to make money, and they can do this only by selling more than they buy, but it is stuffed with ideas for how the Net can actually assist this process.
My greatest congratulations on an outstanding book, in a field populated by con artists. You've ruined my social life for the next few weeks, as we create our own trial site before getting a professional to do it properly. We are deeply grateful to you
Best wishes,
Mike Flanagan and Liz Leffman
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By A Customer
As a small business consultant I am always on the lookout for books that tell small businesses about the Internet in a really down-to-earth manner they can relate to. Most books are either U.S. orientated or rather too esoteric for the UK SME market. This is not only very easy to read - its keeps the jargon down to a minimum and explains anything that might hint at being obscure - it actually does explain how small businesses can make the most of the Internet without disguising the risks and pitfalls. I particularly liked the chapter on 'Risks and Opportunities' which looks at sectors as varied as aerospace component distributors and garden gnome manufacturers and assesses the opportunities and threats for each type of business. There's also plenty of SME case studies which help demonstrate how others have successfully - or not in some cases - have used the Internet. It's the first book I've seen that actually takes businesses through the whole process of using the Internet for business in a non-hyperbolic and very practical manner.
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By A Customer
As a small business consultant I am always on the lookout for books that tell small businesses about the Internet in a really down-to-earth manner they can relate to. Most books are either U.S. orientated or rather too esoteric for the UK SME market. This is not only very easy to read - its keeps the jargon down to a minimum and explains anything that might hint at being obscure - it actually does explain how businesses can make the most of the Internet without disguising the risks and pitfalls. I particularly liked the chapter on 'Risks and Opportunities' which looks at sectors as varied as aerospace component distributors and garden gnome manufacturers and assesses the opportunities and threats for each type of business. There's also plenty of SME case studies which help demonstrate how others have successfully - or not in some cases - have used the Internet. It's the first book I've seen that actually takes businesses through the whole process of using the Internet for business in a non-hyperbolic and very practical manner.
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5.0 out of 5 stars An excellent guide to creating business websites 17 Jan 2000
By A Customer
I have not come across a better introduction to the Internet and the World Wide Web. The Electronic Business Guide is an extremely readable 'down to earth' guide that clarifies every aspect of the subject, from website design, planning, marketing and e-commerce to purchasing over the Net. It is informative and jargon free. It is also 'up-to-the-minute' (being published at the end of 1999). There is an enormous practical value to the information. For example there is in-depth information on the costing of a website, including how much you can expect to pay - useful if you've had quotes varying from £1000 to £20,000 for the same site. Although aimed specifically at the business owner or manager who wishes to create a presence on the Web, this is really an essential reference book for anyone interested in utilising the commercial possibilities of the Internet. It ought to be on prominent display in every UK bookshop
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0 of 1 people found the following review helpful
5.0 out of 5 stars Review from the Federation of Small Businesses 25 Jan 2000
By A Customer
"There is no doubt that E-commerce, business on the Internet, is THE hot topic for the first year of the new century. There is also little doubt that it is one that small businesses ignore at their peril. There are also many sources of information, confusing, contradictory and often written in jargon that is difficult to understand. From this morass has emerged one excellent book that dispenses with hype and immediately gets down to the business of whether or not your business should be on the Web. If the answer is "yes" - and with most businesses it will be - you are then guided in clear and interesting terms how to go about it. Highly recommended."
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