Everybody's talking about the commercial opportunities of the Internet--but how do you use it successfully for your business?
Edited and written by two-times Industrial Editor of the Year David Bowen and the staff of Net Profit, Europe's leading electronic business publisher, this is the most comprehensive and practical manual yet devised for non-technical managers struggling to understand the potential of the commercial Internet. It provides executives in companies of all sizes with the hard information needed to get involved with the Internet, to develop a strategy and to use the medium to its full. Written in clear, non-technical language, the book is a hands-on, how-to-do-it guide packed with case studies and essential contact details.
Buy this book if you want to learn how to use the Internet for marketing; learn how to use the Internet to save money; find vital information online; create a successful online business; know how to set up an online store or link your business into a Web-based supply chain.