Career Networking in the 21st Century Requires Skills in Social Media
Networking for jobs, clients, and customers is crucial to successful careers; however, the tide has shifted away from traditional networking and job hiring, and toward social networking using social media platforms.
Ever-Changing Social Media Platforms
With endless changes to these platforms, it becomes difficult to determine what steps to take to optimize our social networking strategy. The process is deceptively simple, however, as explained in Daily Actions for Social Networking Success: Building Social Media Relationships to Launch your Brand and Career.
Building relationships by helping others is at the crux of social networking: building others up while expanding one's network using social media groups, fan pages, and mastermind or membership programs becomes the method for creating long term relationships that trump traditional job hunting procedures.
The Brand of YOU
In addition, understanding one’s personal brand is significant in pursuing any social networking strategy, while at the same time reaching out to thought leaders and industry specialists for informational interviews becomes the method for gaining traction in one’s networking endeavors.