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DIRECTORIES & CURATED LISTS: Week #14 of the 26-Week Digital Marketing Plan [Edition 3.0] [Kindle Edition]

David Bain

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  • Length: 34 pages (estimated)
  • Word Wise: Enabled
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Book Description

In this book I’m going to talk about directories and curated lists. Directories actually pre-dated the web search engines by several years until the year 2000 when Google really started becoming a force to be reckoned with. Prior to this people didn’t use search that much and mostly relied on directories like Yahoo.
Many people think directories are old hat now and are not very relevant but that is not the case.

They are still relevant for 2 reasons:
First, they are still used by many people to find good websites that are relevant by category.
Second, they are a great signal to search engines. If you took the time and money to submit to these directories and they accepted you this would be a major advantage. Google knows these directories only accept high quality sites so it would be a major point in your favour.

I will discuss 2 different types of directories:

1. The BIG Paid Directories
These are big directories like DMOZ, Yahoo, bestoftheweb.com, etc. The vast majority of these charge with the notable exception of DMOZ. Together we will be reviewing all 8 of the major directories in detail. You don’t have to submit to these directories. However if you are really serious about your business and want to demonstrate this to Google you should probably submit to the particular ones I have chosen.

2. Niche Directories
These are directories that relate directly to your type of business. For example if you are a lawyer in the UK you should get in a legal directory in the UK. If you are a flooring company in the US then you need to be in a home improvement directory in the US.
Those are the different types of directories but what are ‘curated lists’?
Curated lists are web pages where perhaps a blogger or a website owner wrote a list of websites in a certain genre. For example the top 100 sites for free E-books, the top tweeters in England, or a list of museums in London.
This is any list that has been put together by an independent author or blogger that are just doing it for fun or because they are passionate about a particular genre.
I will be talking about the ways you can increase your chances of appearing on lists like this.


Product details

  • Format: Kindle Edition
  • File Size: 864 KB
  • Print Length: 34 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Purple Internet Marketing; 3 edition (16 Nov. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00GQ6YMT2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Bestsellers Rank: #767,727 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

David Bain was born in Glasgow, Scotland, UK and educated at Napier University in Edinburgh (where he completed his MBA). He started making a full time income on the internet back in 2004, and after providing search engine optimization services for several businesses he began to offer online marketing training seminars. Since then he has also conducted training for the Institute of Direct and Digital Marketing. His 26-Week Digital Marketing Plan series evolved as a result of his face-to-face training, with his initial training product being a set of DVDs and workbooks which were released in 2008. Over the past few years he has updated his training materials to include Kindle books, audio books and video training on his members-only website. David has held senior managerial positions at international marketing agencies Greenlight and MEC. He is also Editor and Founder at Digital Marketing Monthly magazine.

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