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DESIGN MANAGEMENT Paperback – 1 Aug 2003


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Product details

  • Paperback: 288 pages
  • Publisher: Skyhorse Publishing, Inc. (1 Aug. 2003)
  • Language: English
  • ISBN-10: 1581152833
  • ISBN-13: 978-1581152838
  • Product Dimensions: 15.2 x 15.5 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 191,392 in Books (See Top 100 in Books)

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Inside This Book (Learn More)
First Sentence
THERE ARE MANY DEFINITIONS OF DESIGN. Read the first page
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1 of 1 people found the following review helpful By postgraduate student on 17 May 2010
Format: Paperback
highly recommended if you are a postgraduate student. the book has very condensed information there is lots of excellent referencing that you can follow. the book provide the history of design management and its definition, then explains the three paths of design management in an organisations in detail. I would say the structure and the language of the book is easy to follow.
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1 of 1 people found the following review helpful By Kasper Kuusikoski on 20 Aug. 2005
Format: Paperback
This book provides a concrete and detailed outline of all the different aspects of design management. The book runs through all possible aspects of design management from, marketing issues to design and its effect on trading.
EXCELLENT RESOURCE!
This book is essential for design professionals and students studying design management.
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Format: Paperback Verified Purchase
A book on my MA course reading list, a really good author and the information is really useful for my study.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 8 reviews
1 of 1 people found the following review helpful
A good start 18 Jan. 2007
By F.H.S. - Published on Amazon.com
Format: Paperback
While the title is promising the book turns out to be more of a collection of literature on the subject. Great quotes about the importance of design can be found throughout the text. Unfortunately, the book never goes into how to use design to build brand value or corporate innovation, although it proves that it should be done. Anyone looking to strengthen their case through quotes, or anyone who is just interested in what people throughout history have done should get this book.

Overall, it is a great effort that doesn't quite fullfill the promise. Worthy nonetheless.
3 of 4 people found the following review helpful
Exceptional Review of Design Management 23 Mar. 2006
By Jeffrey F. Durgee Ph.D. - Published on Amazon.com
Format: Paperback
This is a very thorough treatment of a new and growing topic, design management. Brigitte has effectively jumped the gun here, coming up with one of the first significant books in this area. There are often splits between the design and marketing functions in a company, yet she shows, in careful, methodical detail, how they best work together to come up with successful new designs.
3 of 4 people found the following review helpful
Not Design Management 9 Feb. 2008
By BrettU - Published on Amazon.com
Format: Paperback Verified Purchase
This book repeats itself in almost every chapter. It's three sections are chopped up by quotes that make sinking into each topic almost impossible. A book labeled Design Management, I would think, would be designed better for an enjoyable experience. Good for reference, not for reading.
Design Management: Using Design to BuildI am using this book with students upgrading to Brand Value and Corporate Innovation 13 Oct. 2008
By J. Barnes - Published on Amazon.com
Format: Paperback
Although this book is not written in textbook format I am using this book for class room instruction of design students who are up-grading to a bachelors degree. I feel that this title is also appropriate for those students already at Bachelors level of Studies in Design Management and New Product Management.

The book is written in scholarly style and features many short comments by established designers and fashion experts which are included to illustrate and accentuate topics of interest in the Design and fashion area.

The book comes complete with an extensive and up to date reference list.

I trust that this title will stimulate others in the design and fashion arena to publish their works.
Four Stars 2 Oct. 2014
By Carlos Alcobia - Published on Amazon.com
Format: Kindle Edition Verified Purchase
good reference book in the are of Design Management. Recommended
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