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Franklin is a recognised authority on cycle safety issues and in this book he presents some very sensible advice on how to ride your bike as safely as possible. Such things as road positioning in different traffic scenarios and the safe use of "cycle-friendly" facilities are all covered. He also discusses various safety measures such as reflective clothing and helmets in some detail.
Some of the conclusions reached by Franklin are controversial and even counter-intuitive (for instance, he's no great fan of cycle lanes). His opinions are clearly explained, with plenty of diagrams, and he certainly justified the conclusions he has reached to my satisfaction.
I'm positive that I am a much safer cyclist (and driver, and pedestrian) as a result of having read this book. Every cyclist should gain something from it. Anyone thinking of getting themselves (or their kids) a bicycle _must_ read it.
At less than a tenner it's the best insurance you'll ever buy!