- Paperback: 256 pages
- Publisher: A Butterworth-Heinemann Title; Pap/Com edition (31 May 1996)
- Language English
- ISBN-10: 0750628480
- ISBN-13: 978-0750628488
- Product Dimensions: 23 x 15.6 x 2 cm
- Amazon Bestsellers Rank: 1,493,041 in Books (See Top 100 in Books)
- See Complete Table of Contents
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'..has a minimum of jargon and the maximum of information on how to use the Net for market research to build marketing plans and reach continents of new customers.' - The Bookseller, March 1996
Product Description
There are many 'How to' books on the Internet. Yet there is nothing for marketers who need a no-nonsense structured guide to using the Internet for marketing. With a minimum of jargon and computer gobbledegook, Cybermarketing shows *How you can use the Net for market research *How you can build the resources of the Net into your marketing plans *How to exploit the Net as a marketing channel
Cybermarketing shows how the Internet can support you through the marketing process from the market research stage, all the way through to the execution of the marketing plan. It demonstrates how you can map existing marketing principles onto use and exploitation of the Internet. Cybermarketing is the only UK book on the subject to have its own site on the Internet, where you will find examples of good practice, updates and further tips from the authors and practical advice on where to go next.
Cybermarketing shows how the Internet can support you through the marketing process from the market research stage, all the way through to the execution of the marketing plan. It demonstrates how you can map existing marketing principles onto use and exploitation of the Internet. Cybermarketing is the only UK book on the subject to have its own site on the Internet, where you will find examples of good practice, updates and further tips from the authors and practical advice on where to go next.
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