- Hardcover: 291 pages
- Publisher: Bantam Doubleday Dell Publishing Group; 1 edition (1 Jun 1999)
- Language English
- ISBN-10: 0385494122
- ISBN-13: 978-0385494120
- Product Dimensions: 23.4 x 15.5 x 2.8 cm
- Average Customer Review: 2.8 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 4,024,024 in Books (See Top 100 in Books)
- See Complete Table of Contents
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
The Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to "virtuality," and in which businesses are facing unprecedented marketing challenges. With the meteoric rise to prominence of the World Wide Web, no manager can afford to be indifferent to this technological revolution, for the Web has dramatically--and globally--expanded customer options, putting uniquely competitive pressures on companies large and small. To survive in business today, you must be online.
But being online--and making it profitable--means much more than throwing up a Web site and announcing, "We're digital." It means being alert to the experiences of E-business pioneers, and being ready to apply their hard-won lessons to your own sales and marketing channels. Cyber Rules is designed to help you do that. Written by the founders of Siebel Systems, Inc., the global leader in Enterprise Relationship Management software applications, it summarizes the dramatic history of the Web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards, Cyber Rules will give you a distinctively insider's perspective on this radical new market space.
But being online--and making it profitable--means much more than throwing up a Web site and announcing, "We're digital." It means being alert to the experiences of E-business pioneers, and being ready to apply their hard-won lessons to your own sales and marketing channels. Cyber Rules is designed to help you do that. Written by the founders of Siebel Systems, Inc., the global leader in Enterprise Relationship Management software applications, it summarizes the dramatic history of the Web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards, Cyber Rules will give you a distinctively insider's perspective on this radical new market space.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover
I was hoping that this book was going to apply some structure to the e-business concept. However, like most competing books all that is offered is a string of examples and of course repetition of the rule "The customer is king!". Maybe interesting for someone who doesn't know anything about business on the Internet. However, for anyone who wants a serious business book on internet business models this book doesn't offer anything that the hundred other books wouldn't...
Format:Hardcover
I was very disappointed in this book. I did not encounter any new ideas nor was the book even remotely thought provoking. A good business book should challenge the reader's assumptions about human behavior or business practices - this book challenged me to stay awake.
Format:Hardcover
Thomas M Seibel and Pat House, co-founders of Seibel Systems share their "trial by fire" incorporation of Internet as marketing channel in their book, CYBER RULES. To overcome most IT-related business phobias (or the fatal business errors of inertia and indecision) it is inherent that companies must evangelize the "newness" of a digital society until it becomes applied as the "norm". Seibel and House break down the overwhelming scope of the ecommerce revolution into common business practices.
These are as follows--Number 1: We are a market society, therefore be good to your market(the customer.) Number 2: Research your development partners (find technically proficient and creative sources to help determine and define your web presence). Number 3: Monitor the development of your spin on the information highway internally with a highly placed and trusted corporate executive (Not everyone in the company must speak "techno-geek." However, one technically adept person on staff is a must.)Number 4: Be good to your customers. Number 5: Determine the application of the web best suited to your business' needs...i.e., define your corporate vision. Number 6: Understand the physical limitations (bandwidth) and the security issues (firewalls) necessary to provide a comfort zone and expediency for your clients. Number 7: Business as usual; did I mention be good to your customers?!
Negotiating the terrain of the Internet is exhilarating, it's frightening, it's powerful. And this is simply as an informational tool. Add to this concept, the complete shift in how we conduct business on our planet, the convergence of cable, modem, fiber optics, video apps and real time solutions the Internet is a medium not to be ignored. CYBER RULES chunks this gloriously terrifying and infinitely liberating means of communicating effectively down into manageable steps for business success.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
Excellent introduction to e-business
Taken as a starting point for understanding the challenge presented by the internet and e-business, this book is excellent. Read more
Published on 12 Mar 2000
A Reader and a Siebel Cutomer
This book is even more plodding than the software that Siebel hypes! With a 70% failure rate on his software implementations, Mr. Read more
Published on 4 July 1999
The Bible of ecommerce, A must read.
The best recommendation I can give about Cyber Rules is that I have some rather powerful friends in high places in the Valley to whom I have recommended this book. Read more
Published on 3 July 1999
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Books > Business, Finance & Law > Biographies & Histories > Company Histories
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
- Books > Business, Finance & Law > E-Commerce > Web Marketing
- Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Information Systems
- Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Business Plans
- Books > Computing & Internet
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
