- Hardcover: 324 pages
- Publisher: John Wiley & Sons (29 Oct 2002)
- Language English
- ISBN-10: 0470848898
- ISBN-13: 978-0470848890
- Product Dimensions: 23.4 x 16.2 x 2.4 cm
- Amazon Bestsellers Rank: 1,306,477 in Books (See Top 100 in Books)
- See Complete Table of Contents
Customers Are People ... The Human Touch
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Product Description
Review
"…very useful for those who have anything to do with customers and clients…" (Business Plus, February 2003)
"…this book makes important points well…in my view this book does provide food for thought…" (Managing Information, June 2003)
"…This book has simple ideas that marketers would do well to heed, written, for once in plain English…" ( Marketing Is Everything Vol. 01,No. 02, 2003)
“…He [McKean] offers some insightful examples of good and bad practice…” (Marketing, 8 January 2004)
Review
"…very useful for those who have anything to do with customers and clients…" (Business Plus, February 2003)
"…this book makes important points well…in my view this book does provide food for thought…" (Managing Information, June 2003)
"…This book has simple ideas that marketers would do well to heed, written, for once in plain English…" ( Marketing Is Everything Vol. 01,No. 02, 2003)
“…He [McKean] offers some insightful examples of good and bad practice…” (Marketing, 8 January 2004)
Inside This Book
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First Sentence
CUSTOMERS WANT THE BEST PRODUCT AT THE BEST PRICE FOR THEM and want to be treated well in the process of buying and owning that product. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
CUSTOMERS WANT THE BEST PRODUCT AT THE BEST PRICE FOR THEM and want to be treated well in the process of buying and owning that product. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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