- Hardcover: 208 pages
- Publisher: Doubleday (Sep 1990)
- Language English
- ISBN-10: 0385415036
- ISBN-13: 978-0385415033
- Product Dimensions: 23.6 x 15.2 x 2.3 cm
- Average Customer Review: 4.4 out of 5 stars See all reviews (7 customer reviews)
- Amazon Bestsellers Rank: 679,388 in Books (See Top 100 in Books)
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Product Description
From the Author
Thanks to you, here's the new version.
Thank you, thank you, thank you. Carl and I could not imagine your reaction to Customers for Life. The book has now sold 800,000 copies worldwide. (Let me know if you need to read the book in Norwegian.) So, in reponse we would like to say two things: 1. Thank you--and thanks to the people at Amazon.com for (in large part) making this possible. 2. We (finally) have an answer to all those people who said: "When are you going to update the book?" We have. This is thenew edition that has just beenpublished by Pocket Books. Thank you, again. --This text refers to an out of print or unavailable edition of this title.
Thank you, thank you, thank you. Carl and I could not imagine your reaction to Customers for Life. The book has now sold 800,000 copies worldwide. (Let me know if you need to read the book in Norwegian.) So, in reponse we would like to say two things: 1. Thank you--and thanks to the people at Amazon.com for (in large part) making this possible. 2. We (finally) have an answer to all those people who said: "When are you going to update the book?" We have. This is thenew edition that has just beenpublished by Pocket Books. Thank you, again. --This text refers to an out of print or unavailable edition of this title.
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A must read for every business owner,
By A Customer
This review is from: Customers for Life (Paperback)
None of the ideas in this book are ground breaking, but the author does a great job of explaining how they translate into loyal customers for your business. There is no abstract psychological babbling lots of similar books have. The author clearly shows the reader what his points are, then uses case studies from both his business and others to reinforce the concepts. Every business owner should have this book, and I'd recommend buying copies for all the employees as well. It will pay off in the long run.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
The "Bible" of my Business,
By A Customer
This review is from: Customers for Life (Paperback)
My wife gave me her copy of "Customers For Life" that she had received a corporate retreat. When I first considered opening a gentlemen's club I pulled it off the shelf hoping to find a few useful "tidbits." This book completely changed my concept of customers and business success. In 3 short months of operation I have put a substantial dent into a highly competeitive market using Mr. Sewell's approach to servicing his customers. As a condition of employment with my company, everyone from waitresses and doorman to my general managers must read this book and attend weekly meetings to discuss how to apply it's principals at my place of business. The only business book I can honestly say is worth its wait in gold.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Readable, a success story, with application to your business,
By A Customer
This review is from: Customers for Life (Paperback)
Sewell Cadillac is a world class organization visited annually by Japanese Businesses to evaluate his style of management. This is the most readable book on business since the One Minute Manager. Pracital business experiences which can be applied to any business not just a car dealership. Example: 'Threat a customer as you would your best friend Don't charge for the small stuff.' I bought 34 copies for all my managers. You'll pick it up read it in a few hours and then read it again.
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