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Professor Leonard A. Schlesinger "Harvard Business School There is not a single page without an instructive lesson for managers striving to achieve competitive advantage through service. It is truly a gem!
--This text refers to an out of print or unavailable edition of this title.
Product Description
The art of developing the long-term customer relationships that are the lifeblood of every successful enterprise.
"Sewell's fundamentals are to an entrepreneur what the three R's are to a teacher...required reading." -- Harvey Mackay, author of Swim with the Sharks
"Sewell's fundamentals are to an entrepreneur what the three R's are to a teacher...required reading." -- Harvey Mackay, author of Swim with the Sharks
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
None of the ideas in this book are ground breaking, but the author does a great job of explaining how they translate into loyal customers for your business. There is no abstract psychological babbling lots of similar books have. The author clearly shows the reader what his points are, then uses case studies from both his business and others to reinforce the concepts.
Every business owner should have this book, and I'd recommend buying copies for all the employees as well. It will pay off in the long run.
2 of 2 people found the following review helpful
Format:Paperback
My wife gave me her copy of "Customers For Life" that she had received a corporate retreat. When I first considered opening a gentlemen's club I pulled it off the shelf hoping to find a few useful "tidbits." This book completely changed my concept of customers and business success. In 3 short months of operation I have put a substantial dent into a highly competeitive market using Mr. Sewell's approach to servicing his customers. As a condition of employment with my company, everyone from waitresses and doorman to my general managers must read this book and attend weekly meetings to discuss how to apply it's principals at my place of business. The only business book I can honestly say is worth its wait in gold.
2 of 2 people found the following review helpful
Format:Paperback
Sewell Cadillac is a world class organization visited annually by Japanese Businesses to evaluate his style of management. This is the most readable book on business since the One Minute Manager. Pracital business experiences which can be applied to any business not just a car dealership. Example: 'Threat a customer as you would your best friend Don't charge for the small stuff.' I bought 34 copies for all my managers. You'll pick it up read it in a few hours and then read it again.
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Most Recent Customer Reviews
What really counts
Those in the service industry are aware of this information already, what this book does is to break it down and remind us how it all works, taking us back to basics; if you are... Read more
Published 17 months ago by Sue
Customer for Life means business for life
If you want to keep your customers and bring in new ones this is the book for you. Carl not only knows that customers are the life blood of a business but how the employees are a... Read more
Published on 15 Jan 1999
No kidding -- this book inspired me to start a company!
I'll probably write again after reading the revised version -- I'm so excited it's been updated! Recently, I revisited my copy of "Customers for Life. Read more
Published on 8 Sep 1998
This guy expects a little too much from the working world.
A chapter-by-chapter adventure
into situations where "someone"
didn't bend over backwards to
keep this guy as a customer. Read more
into situations where "someone"
didn't bend over backwards to
keep this guy as a customer. Read more
Published on 7 May 1997
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