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Customer Service and Support: Implementing Effective Strategies (FT) (Hardcover)

by Colin Armistead (Author), Graham Clark (Author)

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Product details

Hardcover: 256 pages
Publisher: Financial Times Prentice Hall (29 April 1992)
Language English
ISBN-10: 0273032739
ISBN-13: 978-0273032731
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 1,550,283 in Books (See Bestsellers in Books)

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Synopsis
This book argues that a customer support strategy must embrace the whole company if it is to be effective. It examines those pitfalls which can impede customer service and support goals and considers differences in business culture and their implications. It is illustrated with international cases.

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