Customer Service Excellence is a mini-training program in a book designed for customer service professionals, customer service representatives, sales people and business professionals. Customer Service Excellence combines self-study with realistic workplace activities to build advanced knowledge of customer service principles. In a selling situation this Learning Short-take(r) helps to uncover customer needs and sell the value of the produce on benefits rather than just price. In a customer service environment this Learning Short-take(r) helps to listen to the voice of the customer, responding to their stated needs and uncovering their unstated needs. The book includes free downloadable job aids and tools.