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Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)
Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)
V. Kumar , Werner Reinartz
Average Customer Review: 3.0 out of 5 stars  See all reviews (1)
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From the reviews of the second edition:“I highly recommend this book, for everyone that works or study marketing, business strategy or is interested in CRM, it’s a must have! The book provides a nice integration of academic thinking and practical CRM strategy and implementation. On... Read More

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