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Customer Relationship Management
Customer Relationship Management
Francis Buttle , Stan Maklan
Average Customer Review: 4.3 out of 5 stars  See all reviews (3)
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Praise for the previous edition:"Absolutely the best exposition of Customer Relationship Management. I can't think of a better guide to increasing your performance and profits." - Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, USA.  Read More

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