Product Description
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e–marketing to pricing
Examples and lessons from some of the world′s most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold
Includes a glossary of key concepts and a comprehensive resources guide
From the Inside Flap
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e–marketing to pricing
Examples and lessons from some of the world′s most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold
Includes a glossary of key concepts and a comprehensive resources guide
From the Back Cover
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
