- Paperback: 130 pages
- Publisher: Capstone (25 Mar 2002)
- Language English
- ISBN-10: 1841122130
- ISBN-13: 978-1841122137
- Product Dimensions: 17 x 12.2 x 1 cm
- Amazon Bestsellers Rank: 2,378,506 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Fast track route to developing world customer relationships
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e–marketing to pricing
Examples and lessons from some of the world′s most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold
Includes a glossary of key concepts and a comprehensive resources guide
From the Inside Flap
Fast track route to developing world class customer relationships
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e–marketing to pricing
Examples and lessons from some of the world′s most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold
Includes a glossary of key concepts and a comprehensive resources guide
Inside This Book
(Learn More)
First Sentence
What is the role of CRM in the modern world of business? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
What is the role of CRM in the modern world of business? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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