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Review
Review
"Griffin deftly examines pricing, value, customers′ purchasing cycles, positioning and targeting to create repeat purchasers . . . . Readers will profit from the arsenal of tools Griffin provides."
— Publishers Weekly
"Griffin has written a practical guide for planning strategies to assure customer loyalty. She uses actual examples to describe whom a company should target, how to find qualified prospects, and how to turn customers into company advocates."
— Library Journal
"Both the front–line salesperson concerned with a single customer and the senior manager responsible for the organization–wide sales and marketing strategy will find Griffin′s Profit Generator system a useful process for building a base of consistently profitable customers."
— Quality Digest
"Jill Griffin ′wrote the book′ on loyalty tactics with Customer Loyalty: How to Earn It, How to Keep It, now in its second edition."
— Larry Chase′s Web Digest for Marketers
"Ms. Griffin deals with a complex subject and comes to a logical conclusion: Loyalty begins and continues with continually satisfied customers."
— J. D. Power III, J. D. Power and Associates
"Customers become loyal advocates to a business one purchase experience at a time. Customer Loyalty clearly outlines the seven steps of a customer affinity and shows how companies can embrace these strategies to build a loyal clientele. These strategies work for any product or service and for any company large or small."
— Beth Summers, vice president, executive and organizational development, Dell Computer Corporation
"Jill ′gets it.′ So can you. You don′t need a consultant or a new management team. Read Jill′s book and execute. Then you will ′get it.′"
— Red McCombs, chairman, McCombs Enterprises, owner, Minnesota Vikings, and cofounder, Clear Channel Communications
"Business only has two jobs: (1) getting new customers and (2) keeping the old ones, and sometimes winning them back. Let the brillance of my friend Jill′s book help you to maximize, optimize, and fully realize your opportunities here." ––Mark Victor Hansen, coauthor, Chicken Soup for the Soul Series, #1 New York Times best–seller
"Sales people will find Griffin′s book interesting, practical, and profitable."–– American Marketing Association
I'm often asked, "Does customer loyalty still exist?" Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Of course there is a difference between customer satisfaction and customer loyalty! But Jill Griffin is the first person I've read who points it out. We all need to be wiser about the customers we have. Why do we spend so much time looking for new customers, out there somewhere, compared to our existing clientele? Here we have an author who shows us how to easily nuture the customers we have toward additional sales AND toward being our supporters and promoters for new clients as well.
As I read "Customer Loyalty" through, I immediately and consistently found myself thinking, "A bird in the hand is worth at least 12 in the bush!"
Carol Parenzan Smalley
Managing Editor
CRMGuru.com
Listmania!
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