From the Publisher
One of the more successful titles in the Virgin Business Guides is Robert Cravens first title, KICK-START YOUR BUSINESS. He has a hands-on, practical approach to making businesses succeed and in this latest book shows a passionate concern for that least-understood area of the businessmans armoury marketing, and its role in the relationship between businessman and customer. Roberts advice and examples show the reader how to initiate their own ways of improving their relationships with their customers without having to undertake vastly expensive marketing drives.
Of KICK-START, the Independent newspaper said: This is the book for you ... inspirational Stuff.
About the Author
Robert Craven is a mentor and consultant who has helped to turn around more than 1,000 companies, showing small businesses how to grow and making larger businesses more nimble. He is a regular contributor to the London Independent, an Associate Fellow at Warwick Business School and author of Kick-Start Your Business.