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Customer is King: How to Exceed Their Expectations (Virgin business guides) Paperback – 4 Jul 2002

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Product details

  • Paperback: 192 pages
  • Publisher: Virgin Books (4 July 2002)
  • Language: English
  • ISBN-10: 0753506882
  • ISBN-13: 978-0753506882
  • Product Dimensions: 21.5 x 16.2 x 1.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,224,268 in Books (See Top 100 in Books)

More About the Author

Robert is one of the UK's best-known and sought-after speakers on entrepreneurship and innovation.

He is not full of theoretical rhetoric; he offers practical solutions - tangible business results.

Robert's work on marketing and strategy has been widely published and acted upon by thousands of growing businesses.

Sample Topics for keynote Presentations

- David And Goliath Work Together! - what small and big business learn from each other
- 10 Things To Do In The Next Ten Days... (To Increase Sales, Profit, Cash And Customers)
- Bright Marketing - Why Should People Bother To Buy From You?
- More Profit - How To Significantly Increase Sales And Profit
- How To Attract And Retain Brilliant Clients


"... fundamental in improving our understanding of what it really takes to set up and run a business. In particular, it was great to see the customer satisfaction scores improve materially."
Jerry Blackett, Sales and Performance Director, Barclays Bank plc

"His animated action-packed style demands participation. Robert does not give his audience the option of sitting back and merely reflecting."
Professor David Storey, Warwick Business School

"Robert Craven says that 'your whole business hinges on what your customer gets from you'. I wholeheartedly agree."
Sir Richard Branson

"One of the UK's best-known and sought after speakers on entrepreneurship; anyone who has experienced one of his impactive presentations will know exactly why."
Professional Consultancy Magazine

"... will turn your business into a powerhouse."
Sir Richard Branson

"The Entrepreneurship Guru."
Financial Times

"Inspirational Stuff."
Christopher Browne, The Independent

Robert's track record at helping businesses is very impressive. Add to this his broad experience at board level and you will understand how and why he uniquely adds value to all the businesses that he works with.

Alongside his numerous speaking engagements, Robert personally works with a select list of personal clients, acting as mentor to the managing director or the board. Typically these are fast-growth businesses, most of whom have won awards for their exceptional business performance.

As a speaker, Robert shows you and your team what you need to do to grow and develop your business.

His message works in two directions: he shows growing businesses how to be more businesslike; he shows multinationals how to be more nimble.

Robert delivers his message in a straight, honest and frank way - a way that you and your team will understand.

He helps companies as they face the challenges of growth, showing how to develop and implement strategies that focus on customers and profitability.
His books have been described as 'truly inspirational' by The Independent.

Robert Craven +44 (0)1225 851044

Product Description

From the Publisher

One of the more successful titles in the Virgin Business Guides is Robert Craven’s first title, KICK-START YOUR BUSINESS. He has a hands-on, practical approach to making businesses succeed and in this latest book shows a passionate concern for that least-understood area of the businessman’s armoury – marketing, and its role in the relationship between businessman and customer. Robert’s advice and examples show the reader how to initiate their own ways of improving their relationships with their customers – without having to undertake vastly expensive marketing drives.
Of KICK-START, the Independent newspaper said: ‘This is the book for you ... inspirational Stuff.’

About the Author

Robert Craven is a mentor and consultant who has helped to turn around more than 1,000 companies, showing small businesses how to grow and making larger businesses more nimble. He is a regular contributor to the London Independent, an Associate Fellow at Warwick Business School and author of Kick-Start Your Business.

Customer Reviews

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Booksmith on 25 Oct. 2002
Format: Paperback Verified Purchase
Like his previous Virgin work, Craven has produced an excellent common-sense guide. Many people prattle on about customer-focus but this book actually has a lot of thought provoking material and can be practically used. Buy it!
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