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Customer Is King: How to Exceed Their Expectations (Virgin Business Guides)
 
 
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Customer Is King: How to Exceed Their Expectations (Virgin Business Guides) [Paperback]

Robert Craven
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Product Description

Product Description

What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again.

Practical and packed full of easy-to-understand advice, you'll find:

* checklists and worksheets

* case studies of real businesses

* frequently asked questions

From the Back Cover

Successful business hinges on the satisfaction of the customer. But in such a competitive climate how do you make your business stand out from the crowd?

What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again.

Practical and packed full of easy-to-understand advice, you'll find:

* checklists and worksheets

* case studies of real businesses

* frequently asked questions

About the Author

Mentor and consultant Robert Craven has worked on the Marketing Council's Grow with Marketing' programme to develop materials for business advisers and their clients. His booki Kick-Start Your Business is aslo published by Virgin.
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