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Customer Is King: How to Exceed Their Expectations (Virgin Business Guides) [Paperback]

Robert Craven
4.5 out of 5 stars  See all reviews (6 customer reviews)
Price: 10.99 & FREE Delivery in the UK. Details
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Book Description

10 Feb 2005 Virgin Business Guides

What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again.

Practical and packed full of easy-to-understand advice, you'll find:

* checklists and worksheets

* case studies of real businesses

* frequently asked questions


Frequently Bought Together

Customer Is King: How to Exceed Their Expectations (Virgin Business Guides) + Kick-Start Your Business: 100 Days to a Leaner, Fitter Organisation (Virgin Business Guides) + Bright Marketing for Small Business (Startups)
Price For All Three: 32.22

Buy the selected items together


Product details

  • Paperback: 240 pages
  • Publisher: Virgin Books; New Ed edition (10 Feb 2005)
  • Language: English
  • ISBN-10: 0753509687
  • ISBN-13: 978-0753509685
  • Product Dimensions: 21.1 x 12.7 x 2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 578,149 in Books (See Top 100 in Books)

More About the Author

Robert is one of the UK's best-known and sought-after speakers on entrepreneurship and innovation.

He is not full of theoretical rhetoric; he offers practical solutions - tangible business results.

Robert's work on marketing and strategy has been widely published and acted upon by thousands of growing businesses.



Sample Topics for keynote Presentations

- David And Goliath Work Together! - what small and big business learn from each other
- 10 Things To Do In The Next Ten Days... (To Increase Sales, Profit, Cash And Customers)
- Bright Marketing - Why Should People Bother To Buy From You?
- More Profit - How To Significantly Increase Sales And Profit
- How To Attract And Retain Brilliant Clients

Testimonials

"... fundamental in improving our understanding of what it really takes to set up and run a business. In particular, it was great to see the customer satisfaction scores improve materially."
Jerry Blackett, Sales and Performance Director, Barclays Bank plc

"His animated action-packed style demands participation. Robert does not give his audience the option of sitting back and merely reflecting."
Professor David Storey, Warwick Business School

"Robert Craven says that 'your whole business hinges on what your customer gets from you'. I wholeheartedly agree."
Sir Richard Branson

"One of the UK's best-known and sought after speakers on entrepreneurship; anyone who has experienced one of his impactive presentations will know exactly why."
Professional Consultancy Magazine

"... will turn your business into a powerhouse."
Sir Richard Branson

"The Entrepreneurship Guru."
Financial Times

"Inspirational Stuff."
Christopher Browne, The Independent


Robert's track record at helping businesses is very impressive. Add to this his broad experience at board level and you will understand how and why he uniquely adds value to all the businesses that he works with.

Alongside his numerous speaking engagements, Robert personally works with a select list of personal clients, acting as mentor to the managing director or the board. Typically these are fast-growth businesses, most of whom have won awards for their exceptional business performance.

As a speaker, Robert shows you and your team what you need to do to grow and develop your business.

His message works in two directions: he shows growing businesses how to be more businesslike; he shows multinationals how to be more nimble.

Robert delivers his message in a straight, honest and frank way - a way that you and your team will understand.

He helps companies as they face the challenges of growth, showing how to develop and implement strategies that focus on customers and profitability.
His books have been described as 'truly inspirational' by The Independent.

Robert Craven
rc@directorscentre.com www.robert-craven.com +44 (0)1225 851044


Product Description

From the Back Cover

Successful business hinges on the satisfaction of the customer. But in such a competitive climate how do you make your business stand out from the crowd?

What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again.

Practical and packed full of easy-to-understand advice, you'll find:

* checklists and worksheets

* case studies of real businesses

* frequently asked questions

About the Author

Mentor and consultant Robert Craven has worked on the Marketing Council's Grow with Marketing' programme to develop materials for business advisers and their clients. His booki Kick-Start Your Business is aslo published by Virgin.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
9 of 11 people found the following review helpful
3.0 out of 5 stars Put the Customer First 16 Jun 2007
By Peter Wade VINE VOICE
Format:Paperback
Customer is King How to exceed their expectations By Robert craven

I am a voracious consumer of business books. The problem is there is a lot of them. The market is massive so the publishers like to keep producing them. Similar to self help books they can become addictive. The answer to "what do you do after you have read a self help book ?"is

"Read another one."

Some are "look at me how clever I am having left school at 15 with no education and now I am a millionaire many times over. If I can do it so can you. The only reason that you are not a success like me is that you are too lazy. I may not be clever but I can work hard. " These are more like novels and can be interesting if the business man concerned has something to impart and appears to have an endearing personality.

Others are more like manuals or how to do it.

Do any of them work . I doubt it as the television shows people trying to start businesses without the first clue of a plan or trying to make a business pitch without any prior preparation.

I know a couple of people who have read all the books ,know all the theory of business but have never ever run one for themselves and are afraid to start one. If you read all the books you can convince yourself that it is not the right time or place to start a business. In any event you need a USP, unique selling proposition. All you need is to start now and copy someone else's winning formula.

None of the recent crop of British businessmen have actually invented anything. They have just stuck at a well worn formula and made money.
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1 of 1 people found the following review helpful
5.0 out of 5 stars breath of fresh air 15 Oct 2013
By B.O.N.
Format:Kindle Edition
I run a small business and read business books to educate myself on best practice. These said books often overwhelm me, but i found this particular book very accessible. It taught me without overloading me. I have already put the books teachings in place and am looking forwarding to seeing the results. Very much recommend this and will be looking to read more from Robert Craven.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent as always from this author 10 Oct 2013
By Ruizzo
Format:Kindle Edition
I am a great fan of Robert Craven, in fact my bookshelf groans with 3 of his books! This is another excellently written informative book with very useful worksheets. I highly recommend. AR.
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