- Hardcover: 280 pages
- Publisher: John Wiley & Sons (18 Nov 2005)
- Language English
- ISBN-10: 0470018585
- ISBN-13: 978-0470018583
- Product Dimensions: 2.3 x 1.6 x 0.2 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,072,232 in Books (See Top 100 in Books)
- See Complete Table of Contents
Customer Intelligence: From Data to Dialogue
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More About the Author
Product Description
Review
"Kelly′s elegant, jargon–free style and compelling arguments make the work read like a whodunnit..." (Journal of Direct, Data and Digital Marketing Practice, March 2006)
"...this book is indispensable" (The Marketer, April 2006)
"it should still prove equally inspiring [as his previous book, Data Warehousing]" (Information Age, April 2006)
"...succeeds in crystallising a radical change in marketing...." (Journal of Direct Data & Digital Marketing Practise, June 2006)
"Kelly′s elegant, jargon–free and compelling arguments make the work read like a whodunnit..." (Journal of Direct, Data and Digital Marketing Practice, March 2006)
"...this book is indispensable" (The Marketer, April 2006)
"it should still prove equally inspiring [as his previous book, Data Warehousing]" (Information Age, April 2006)
"...succeeds in crystallising a radical change in marketing...." (Journal of Direct Data & Digital Marketing Practise, June 2006)
Product Description
Developed from the authors′ experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
Inside This Book
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First Sentence
The single most dramatic aspect of the information revolution has been the extent to which the individual consumer has become an information triggering and transmitting device. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
The single most dramatic aspect of the information revolution has been the extent to which the individual consumer has become an information triggering and transmitting device. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
This is a masterfully argumented work demonstrating with admirable clarity how businesses fail to engage with their customers and how true dialogue can be achieved. Any business which thinks that they have created a relationship with their customers should read this and act upon it!
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