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Customer Intelligence: From Data to Dialogue (Hardcover)

by Sean Kelly (Author) "The single most dramatic aspect of the information revolution has been the extent to which the individual consumer has become an information triggering and transmitting..." (more)
5.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Hardcover: 276 pages
  • Publisher: John Wiley & Sons (18 Nov 2005)
  • Language English
  • ISBN-10: 0470018585
  • ISBN-13: 978-0470018583
  • Product Dimensions: 22.8 x 15.4 x 2.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 432,441 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

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Product Description

Review

"Kelly′s elegant, jargon–free style and compelling arguments make the work read like a whodunnit..." (Journal of Direct, Data and Digital Marketing Practice, March 2006)

"...this book is indispensable" (The Marketer, April 2006)

"it should still prove equally inspiring [as his previous book, Data Warehousing]" (Information Age, April 2006)

 "...succeeds in crystallising a radical change in marketing...." (Journal of Direct Data & Digital Marketing Practise, June 2006)



Review

"Kelly′s elegant, jargon–free and compelling arguments make the work read like a whodunnit..." (Journal of Direct, Data and Digital Marketing Practice, March 2006)

"...this book is indispensable" (The Marketer, April 2006)

"it should still prove equally inspiring [as his previous book, Data Warehousing]" (Information Age, April 2006)

"...succeeds in crystallising a radical change in marketing...." (Journal of Direct Data & Digital Marketing Practise, June 2006)

See all Product Description
Inside This Book (Learn More)
First Sentence
The single most dramatic aspect of the information revolution has been the extent to which the individual consumer has become an information triggering and transmitting device. Read the first page
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5.0 out of 5 stars Masterful, 17 Sep 2008
By Amsterdamned (Amsterdam, The Netherlands) - See all my reviews
This is a masterfully argumented work demonstrating with admirable clarity how businesses fail to engage with their customers and how true dialogue can be achieved. Any business which thinks that they have created a relationship with their customers should read this and act upon it!
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