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Product Description
"Kelly′s elegant, jargon–free style and compelling arguments make the work read like a whodunnit..." (Journal of Direct, Data and Digital Marketing Practice, March 2006)
"...this book is indispensable" (The Marketer, April 2006)
"it should still prove equally inspiring [as his previous book, Data Warehousing]" (Information Age, April 2006)
"...succeeds in crystallising a radical change in marketing...." (Journal of Direct Data & Digital Marketing Practise, June 2006)
Review
"Kelly′s elegant, jargon–free and compelling arguments make the work read like a whodunnit..." (Journal of Direct, Data and Digital Marketing Practice, March 2006)
"...this book is indispensable" (The Marketer, April 2006)
"it should still prove equally inspiring [as his previous book, Data Warehousing]" (Information Age, April 2006)
"...succeeds in crystallising a radical change in marketing...." (Journal of Direct Data & Digital Marketing Practise, June 2006)
See all Product Description
The single most dramatic aspect of the information revolution has been the extent to which the individual consumer has become an information triggering and transmitting device. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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