"Will stand the test of time." (Beverly Landais CMgr FCMI (CMI Management Book of the Year judge)
"I've already thought of a couple of people I will recommend this book to." (Philip Crisp CMgr FCMI FIC CMC Chartered FCIPD (CMI Management Book of the Year judge)
presents a unique case for developing the outside-in organization to drive your business success, combining market orientation with innovation to enable actionable positive change in the way your company does business.