Customer Data Integration
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"Customers are the heart of any business. But we can′t succeed if we develop only one talk addressed to the ′average customer.′ Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI."
–Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché′s new book makes that job a lot easier than it has been."
–Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they′ve made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers–their most important asset–while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
–Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business
Whatever business you′re in, you′re ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn′t brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long–term understanding of their customers through CDI.
–Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché′s new book makes that job a lot easier than it has been."
–Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they′ve made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers–their most important asset–while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
–Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business
Whatever business you′re in, you′re ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn′t brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long–term understanding of their customers through CDI.
From the Inside Flap
Customers represent any firm′s most precious value–creating asset. To keep these valuable assets, businesses must maximize their value to each customer by taking each customer′s point of view and turning that incoming tide of data into usable, coherent information. Packed with readable real–world examples, checklists, and tools, Customer Data Integration encompasses the new set of technologies designed to help companies conveniently and cost–efficiently turn the raw material of customer data into usable, reliable customer information.
Written by internationally renowned authors and enterprise data experts Jill Dyché and Evan Levy, Customer Data Integration defines CDI—what it is and why it′s a critical solution to customer–focused business programs—and puts it in context with other emerging trends, such as Master Data Management (MDM). By explaining why customer data integration is so important for business strategy and growth, the book also helps inform decisions regarding vendor selection, CDI development, and usage to help make organizations on both the business and IT fronts more agile.
A must–read for both executives and managers seeking to launch a CDI project or justify CDI to their organizations, Customer Data Integration covers:
n What business problems CDI addresses and how it differs from other data enabling solutions
- Challenges of data integration, and how to avoid the obstacles
- Mastering data management and its role in customer data integration
- How CDI works, and how to choose the right solution for your company
- Why data governance and data stewardship are key to CDI success
- Making the CDI business case
- Avoiding the common pitfalls of CDI and MDM
- CDI value propositions by industry
Customer Data Integration also includes a list of "Manager Do′s and Don′ts" at the end of each chapter, which summarizes chapter points and provides experience–based tactics for putting concepts into practice. Plus, the book includes interviews with seasoned managers across multiple industries about their CDI journeys, the challenges they confronted, their wins, their "gotchas," and what the successful delivery meant to their companies. Learn from the pros and unleash the power of CDI in your organization.
Inside This Book
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First Sentence
Nothing has as much impact on a company's operations as an executive who declares a new strategic direction. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Nothing has as much impact on a company's operations as an executive who declares a new strategic direction. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.8 out of 5 stars (19 customer reviews)
7 of 8 people found the following review helpful:
5.0 out of 5 stars
Like the case studies!, 12 Mar 2007
By Paul - Published on Amazon.com
This review is from: Customer Data Integration: Reaching a Single Version of the Truth (Wiley and SAS Business Series) (Hardcover)
This book is perfect for the person that wants to learn the practical aspects of customer data integration. It's clear from the book's numerous case studies (more than 10) that the authors have spent the time and energy researching what companies REALLY do when it comes to implementing master data management in the customer data integration space. There are many places to read about an academic approach to this topic -- this book provides a refreshing, real world perspective of how CDI works and how real companies use this new technology.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Packed with Practical Insights, 24 Aug 2006
By Cynthia M. Howson "author, Successful Busines... - Published on Amazon.com
This review is from: Customer Data Integration: Reaching a Single Version of the Truth (Wiley and SAS Business Series) (Hardcover)
The authors do an excellent job of explaining the concepts of CDI and clarifying what it is and is not versus other technologies such as MDM, CRM, or data warehousing. I especially liked the real-world case studies interwoven through out that provide invaluable insight as to the business benefits of CDI as well as the challenges in achieving CDI. The chapter on Data Governance is a must read for any IT, BI, or CRM practitioner. The book contains practical checklists, roles and responsibilities, and manager dos and don'ts taking the book beyond the theoretical but more importantly, making it actionable.
5 of 6 people found the following review helpful:
5.0 out of 5 stars
Good book to read and learn, 12 Mar 2007
By maryfrom de - Published on Amazon.com
This review is from: Customer Data Integration: Reaching a Single Version of the Truth (Wiley and SAS Business Series) (Hardcover)
I got this book from my account rep, who told me to read the chapter on Data Governance ("Who Owns the Data, Anyway?") While my company is still trying to figure out how to tackle the problem of "harmonizing" our consumer data, I was particularly interested in the chapters that explained why, with MDM and CDI, the formalized management of the data has got to be tackled now!The book provides great tips for putting data governance in place. It also makes the point that execution capabilities for implementing data governance policies and rules are key-an important lesson for me and my staff.
I also liked the "What Managers Should Know" sections at the end of every chapter-the book did a good job of "cherry picking" the important points for executives like me who need quick value summaries. And, as the other reviewers have mentioned, the dozen or so case studies really paint a picture of how this stuff is really employed by successful companies.
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