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Customer Centered Products: Creating Successful Products Through Smart Requirements Management
 
 

Customer Centered Products: Creating Successful Products Through Smart Requirements Management [Kindle Edition]

Kristin A. Farry

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Product Description

Product Description

A powerful system for getting the right requirements--and creating products faster, better...and cheaper!
"Never time enough to do it right, but always time enough to do it over." In today's "faster-better-cheaper-at-any-cost" world, this is not just a joke, but an all-too-frequent reality. And, most often, a poor understanding of the requirements for a product is the reason it must be done over.

CUSTOMER-CENTERED PRODUCTS is a highly practical new book that helps readers gain a clear understanding of how to elicit the right requirements early on in a project--and make the right product the first time. Packed with useful information, enlightening real-life examples, and money-saving solutions, this book shows readers how to:

* Identify where their current requirements process is weak * Bridge communication breakdowns that lead to muddy requirements * Eliminate costly mistakes and rework * Improve product quality without increasing cost * Use operational concepts to improve requirements quality * Improve the fit between the product and the customers' needs * Prove that faster, better, cheaper is possible, and more.


About the Author

"Ivy F. Hooks (Fair Oaks Ranch, TX) is president and CEO of Compliance Automation, Inc. She has provided training and consulting in requirements for a variety of corporations and government organizations, including Kodak and NASA.

Kristin A. Farry (Friendswood, TX) is an engineer with over two decades' experience in aerospace, robotics, and biomedical engineering."


Product details

  • Format: Kindle Edition
  • File Size: 2604 KB
  • Print Length: 271 pages
  • Publisher: AMACOM; 1st edition (11 Sep 2000)
  • Sold by: Amazon Media EU S.à r.l.
  • Language English
  • ASIN: B000SETHCA
  • Text-to-Speech: Enabled
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More About the Author

Ivy F. Hooks
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Amazon.com:  17 reviews
12 of 12 people found the following review helpful
At Last--A Requirements Book for Managers! 21 Nov 2000
By Ralph R. Young - Published on Amazon.com
Format:Hardcover
This book will help managers save time, money, and schedule on development projects. It contains practical advice based on lessons learned on real projects. For example, data are provided that show that spending more effort on emerging the real requirements rather than simply using the customer's stated requirements can reduce costs by half! The authors recommend specific actions managers can take. They provide a set of useful checklists and suggestions for how to apply them. For example, what is the manager's role in developing good requirements? How can a project prioritize requirements so that resources are allocated consistently with real customer needs and expectations? How can important practices such as recording the rationale for each requirement, identifying and managing interfaces, and considering verification during requirements definition be implemented effectively? Hooks and Farry, both seasoned practitioners, have provided a valuable roadmap to help managers develop customer-centered products. The book is easy to read and the recommendations are easy to apply.
7 of 7 people found the following review helpful
Customer-Centered Products 29 Sep 2000
By Virginia Cook - Published on Amazon.com
Format:Hardcover
This book is an extremely useful guide to the difficult task of writing and managing requirements. It clearly states the case for spending the time and effort on producing a clear, concise requirements document, then steps you through the process. This book is especially great, because it is written with the manager in mind, to explain to them the why and how of requirements definition and management. If your customer or manager keeps asking you if you've started coding/building/manufacturing before you even know what it is you are making, then buy him this book!
4 of 4 people found the following review helpful
Practical, To-the-point Requirements User Guide for Managers 13 Feb 2002
By Serge J. Van Steenkiste - Published on Amazon.com
Format:Hardcover
Ivy F. Hooks and Kristin A. Farry give their audience a clear methodology about how to eliminate rework and unnecessary features rooted in poor requirement definition for making product development or procurement faster and cheaper without sacrificing the better. Good requirement definition is more important than ever to especially fast-paced high-tech companies for which researching, developing, and commercializing products on schedule and within budget is key to be, become, and remain competitive. Interestingly, Hooks and Farry explain to their readers the profound impact that culture, education, and management have on requirement definition. Their critical examination of the "seven cultural forces that define Americans" in chapter 2 helps their (foreign) audience better understand why some (American) marketers have no time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again to quote Kevin J. Clancy and Peter C. Krieg in their excellent Counter-intuitive Marketing. Hooks and Farry remind their audience that nothing can change for the faster, cheaper, and better without a management commitment. Management must make very clear through their entire organization that quality products begin long before design and manufacture. These products find their genesis in quality requirements. To summarize, Customer-Centered Products is a must read for anyone involved/interested in product development or sourcing. The only weakness of the book lies in the concentration of examples from a few industries about which Hooks and Farry are very knowledgeable.

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