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Customer Care Excellence: How to Create an Effective Customer Focus (Customer Care Excellence: How to Create an Effective Customer Care)

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Customer Care Excellence: How to Create an Effective Customer Focus (Customer Care Excellence: How to Create an Effective Customer Care) [Paperback]

Sarah Cook (Author)

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Product details

Paperback: 288 pages
Publisher: Kogan Page; 6 edition (3 Nov 2010)
Language English
ISBN-10: 0749457058
ISBN-13: 978-0749457051
Product Dimensions: 23.9 x 17 x 1.8 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)

Amazon Bestsellers Rank: 332,756 in Books (See Top 100 in Books)

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Product Description

Review

"Offers useful advice on maintaining loyalty within an ever more sophisticated and demanding customer base... Informative and useful for anybody involved in customer relations." -- "Business Age"

Book Description

Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus.

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Most Helpful Customer Reviews

Good book 24 Dec 2011

By student

Format:Paperback

A very useful book and esay to understand. Will highly recommend to my colleagues. A book must have if you want to learn more about customer care.

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Great for anyone interested in service 18 Nov 2011

By AnnieMac

Format:Paperback

Great book even for the service professional. Ideal tips on how to create a service culture. This is my second purchase as the other one is so well used it fell apart!

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Customer Care Excellence 10 Jan 2011

By Patricia Croft

Format:Paperback

An essential "Bible" for how to create a customer focus. Looks at all aspects from leadership to front-line training and how you embed a customer-centric culture. A comprehensive book with useful case studies and examples.

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