A business how to book for custom clubfitters and clubmakers. This book walks clubfitters and clubmakers through the various processes needed to be successful and profitable with their custom clubfitting business. Although specifically written for custom component clubfitters it can also apply to any kind of custom clubfitting business. Special emphasis is given to the problems custom component clubfitters have with selling component clubs to golfers who believe only the highly advertised Name Brands are worth buying. This book is a business primer, it is a marketing primer, and advertising primer and gives specific techniques for selling not only custom fitted golf clubs but specifically custom fitted component golf clubs. All of the information in this book is referenced from text books, internet web sites or from clubfitters with decades of experience in the business. This isn't a school book of theories but a compilation of experience from 10 years of Association of Golf Clubfitting Professionals candid advice to members, AGCP seminar information and practical experience of some of the best Clubfitters in America. If you are thinking about starting a business, If you have a part time business, If you have a full time business, and it is successful or not as successful as you would like this is a book you should read. This book is packed with information, ideas, references you can access, links to websites, suggested reading, suggested DVDs, CDs, Books, Reference material, and it has everything you need to give your business a shot in the arm. If this book doesn't help you become more successful maybe you should think of another career.