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Review Affairs kick off with one of 50's customarily bullet-ridden openers, 'My Gun Go Off' - a tension-knot of swaggering machismo and rising synth that references Eminem's 'Lose Yourself' both musically and lyrically (except 50 flips the lyrical reference, rap battling replaced by the rattle of a fully automatic).
If Curtis suggests that 50 Cent's main passions - that is, money, violence, and women - remain largely unchanged from his 2003 debut Get Rich Or Die Trying, it's clear that he's still finding new ways of articulating them. Not in his delivery, necessarily; that remains the familiar cycle of boasts, threats and unflappable self-confidence delivered in that one-note slur. Partly, this is thanks to updated production, heavy on the buzzy, heat-warped synthesiser lines and booming, post-Neptunes drums.
But also, it's in part down to a judicious use of guests including Eminem, Mary J Blige, and Nicole Scherzinger of Pussycat Dolls. 'I'll Still Kill' sees 50 joined on the chorus by Akon, his mournful soul delivery adding a sad, fallen-soldier fatalism to the martial battle rhymes. 'Ayo Technology' hooks up with Timbaland and Justin Timberlake, the former building the high-end from blocky, pixellated synths fresh from an '80s computer game. And 'Follow My Lead', a match-up with crooner Robin Thicke, imagines 50 in smart evening wear, trying his alpha-male thing with a 'lucky lady': 'If you'll be my Beyonce, I'll be your Jay'.
As ever, 50 Cent remains a troublesome sort of figure, touting violence and amorality with a shamelessness that's doubly chilling for his mainstream ubiquity. It remains hard, though, not to be a little impressed his dogged, unwavering spirit. In 50's world, might really is right. --Louis Pattison
Find more music at the BBC This link will take you off Amazon in a new window
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