I wish that I had a copy of this book five years ago! My wife is from Morocco, I've traveled there several times and stayed with her traditional Moroccan family - and lived elsewhere in the Middle East a total of four years. This book really could have made me worry less about committing cultural blunders had I had it sooner. Unlike many "insider" guides, this book's author really knows what he's talking about. His insights, observations and advice are keen and accurate - unlike so many other books that deal with the often misunderstood cultures of the Arab/Muslim World and are so often plagued with ignorance and stereotypes. I would highly recommended this book to anyone traveling to Morocco who is going to be dealing with Moroccans on a personal or business basis. The book covers everything from the religious views and mentality of the people to their sexual attitudes and about everything else in between - including just general good manners. I especially like the "test" section where the author describes a difficult situation that one may be caught in (such as your host continually demanding that you eat more) and then gives three or four multiple-choice options. The situations were so well chosen and the answers so accurate and well thought-out that my wife and I actually got a good laugh out of most of them. I could almost say that a typical tourist could probably do without this book, since much of it deals with situations that most tourists who stay at a hotel, and just go shopping and sight-seeing, will never encounter. However, after witnessing first-hand all to often the cultural insensitivity of my fellow American countrymen and women, I think that reading this book could certainly promote more open-minded thinking and understanding. At the least, it will certainly enhance one's understanding of Morocco and its people. I was so impressed with this book that I plan on getting copies for my sister and any other relatives who plan to visit Morocco with me. It'll certainly help them out.