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Culture Shock: A Handbook For 21st Century Business [Hardcover]

Will McInnes
4.5 out of 5 stars  See all reviews (34 customer reviews)
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Book Description

10 Aug 2012
‘ Will McInnes has nailed it. Inspiring and comprehensive, Culture Shock is aspirational future thinking with its feet firmly on the ground’ Jemima Kiss, Digital Media correspondent, The Guardian Join the work–place revolution There′s a revolution afoot . . . don′t be left behind. A new dawn has broken. Business has changed profoundly—fueled by aggressively advancing technology and a volatile global economy. So why has most business culture remained unchanged? Most organizations are closed, secretive, siloed, slow to change, and deeply hierarchical. It′s time to shock these cultures. Let′s burn up the old and start something new. The wonderfully inspiring Will McInnes is here to make a change—he wants us all to work in places that are supportive, open, conducive to creativity, motivating, and fun. In this book he maps out brilliant ways to create an uplifting work culture. Learn to create a more open, democratic, and productive workplace Packed with real–world examples and backed up by facts Step–by–step, practical framework with actionable tasks to help you transform the way you work for the better

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Product details

  • Hardcover: 288 pages
  • Publisher: John Wiley & Sons (10 Aug 2012)
  • Language: English
  • ISBN-10: 1118312430
  • ISBN-13: 978-1118312438
  • Product Dimensions: 21.8 x 13.7 x 2.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: 293,051 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Will McInnes is a passionate voice on 21st century business and how the internet is radically changing our personal behaviour, our organizations and our society.

His first book Culture Shock, published by Wiley in August 2012, describes the emerging revolution in 21st century business.

The specialist consultancy Will co-founded, NixonMcInnes, works with major brands across Europe including Channel 4, Cisco, First Group, Foreign & Commonwealth Office, Pan Macmillan, Telefonica O2, and WWF, and is a regular on the WorldBlu List of Most Democratic Workplaces.

Will curated the 2013 and 2014 Meaning Conference in Brighton, UK, an annual event bringing together provocative and radical voices about the future of business.

On Will's blog you can find fresh writing, videos of his talks and other resources that relate to his work:

Will is currently CMO of Brandwatch, a ground-breaking social listening startup which is changing the way that organisations learn and understand what people think about them.

Will is married with two energetic young boys, is a mountain biking geek, loves camping and eating far too much curry.

Product Description


′An inspiring and provocative read. This is a story that needed to be told, a timely lesson in the value of openness.’ (FS tech, August 2012)

‘McInnes presents a fresh perspective that is hugely inspiring…Culture Shock is bursting full of energetic, practical and innovative thoughts and theories to help you refresh the air, spice up the ideas and get people excited once more.’  (HR, October 2012) ‘You can’t help but be fired up by McInnes’ call to action…Culture Shock provides practical steps to implement radical chance in your business today’ (Talk Business, October 2012)

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
7 of 8 people found the following review helpful
5.0 out of 5 stars A real blueprint for new business 29 Aug 2012
Format:Hardcover|Verified Purchase
It may be my time of life (definitely middle-aged), length of time working in the commercial world (nearly 20 years) or simply the perilous economic state many parts of the world finds themselves in, but almost every part Culture Shock resonated with me. WIll McInnes not only outlines a new model for business moving forward - one that is based on openness, honesty, fairness and a focus on the pursuit of meaningful goals rather than the pure financial - but provides practical hints and tips based on examples of genuine, globally successful organisations and his own experience of putting much of his advice into practice in his own business. It's this that takes Culture Shock beyond the purely theoretical and which, in my view, makes the book inspirational in the true sense of the world. For me, at least, it will be making me change my outlook and my behaviour. In fact, it already has.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Culture Shock 6 April 2014
By Arthur Dooley VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Author, Will McInnes could be described as a 'business geek'. In his best selling book Culture Shock, the author delves into Business best practice, relevant both here in Europe and in the US, and offers an enlightened and holistic approach to business development. An approach which is relevant to both small organisations and large corporations. McInnes favours an enlightened 'Ernest Shackleton' approach to management. Best described as a hands on egalitarian style which incorporates direction from above with an inclusiveness and respect for those involved in the business lower down the pecking order. It's a business strategy at odds with the boorish Alan Sugar philosophy which is now incredibly outdated in the 21st century. While dinosaurs like Sugar still roam the earth, the future is with the McInnes's of the business world...surely?
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1 of 1 people found the following review helpful
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Culture Shock is an interesting book and one that resonates strongly in the world of commerce, private and public, that exists today. There is much that one can agree with and a few things, that I personally, found less convincing, but not necessarily irrelevant. For example, finding Purpose and Meaning, the chapter with which the book opens, and Democracy and Empowerment are essential elements in working with people and adapting to the constant and often rapid change that everyone is facing in the workplace: this book is about how to be effective in this environment and be fair to people you work with or for at the same time. How to be effective in times of rapidly changing times; i.e. in the computer age, with realtime feedback that can have a beneficial or adverse effect on business, something that organisations need to be able to manage well requires flexibility, that larger mature organisations find difficult to do, requires exceptional people to work for and have genuine empathy for customer needs, for example. How can multi-billion $/ organisations mashall large numbers of people to buy into the right ethics and behaviour for this? Will McInnes suggests through understanding the purpose and meaning of the organisation, something that some of the new tech savvy businesses seem to be able to do from the start, but older organisations might struggle to develop. Ultimately, the message seems to be that failure to understand purpose and meaning, without democracy and empowerment and the development of progressive people and leaders, openness and flexibility, older organisations may stagger on, but new ones will fail to float, let alone become the new leaders of a 24/7 connected world. The message of the book is insistant, sensible in many ways and probably timely. Read more ›
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1 of 1 people found the following review helpful
5.0 out of 5 stars Useful and refreshing 21 Nov 2013
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
I found this to be an inspiring and enlightening read, which provides great insights on how to open up and build organisations that engage their staff and deliver for customers.

The text is fast-paced and well written and I enjoyed the real life examples of alternative management styles in action. Much to think about and consider in developing my own management style.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A interesting approach 31 Oct 2013
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
An unpretentious and unassuming book - which has a sincerity about it in the way it approaches the issue of looking at and dealing with the changes in the workplace largely brought about by changes in technology, which in turn highlights global volatility and directly affects us as individuals and the way we work.

The author looks at what he considers the outmoded `directive' approach to business in favour of a more influential and persuasive approach - which he sees as leading to more creative and successful results in the workplace -
thus then creating a `win win' situation for the individual and the company.

This makes a good read and you can take it at any level which suits - and the author's enthusiasm brings positivity to the workplace of the future.
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1 of 1 people found the following review helpful
3.0 out of 5 stars Valuable, but too long 5 Oct 2013
Format:Kindle Edition|Verified Purchase
What I loved about this book was that it made instinctive sense. However as a text it was unnecessarily drawn-out. Having finished the second chapter I felt energised and vindicated in my own leadership ethos, but the remainder of the book really offered relatively little value in comparison. If it hasn’t been done already I’d be inclined to take the first 2 chapters and create a manifesto for change and distribute it widely and freely. Much like the examples used in “Quiet Leadership” by Barradillo, I struggled to recognise some of the Fordist views of organisational structures and management philosophy. However that is more a reflection of the organizations I have chosen to work for. Autocratic, bureaucratic and technocratic organisations exist and to them the concept of ‘The Democratic Organisation” will seem as alien as the transparent culture it espouses. However for a great deal of ‘new organisations’ Culture Shock will be more of a Culture Tweak.
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Most Recent Customer Reviews
5.0 out of 5 stars great help for emerging businesses
I know Will a bit. have done some work with him and have enjoyed his talks. my business is moving forward and we are facing a number of positive challenges: new team etc. Read more
Published 4 months ago by Justin Hunt
4.0 out of 5 stars Interesting ideas on organisational culture
I found this book offered an interesting range of ideas on how to develop a flat culture within your organisation in order to encourage staff at all levels to engage, take... Read more
Published 7 months ago by Manda Moo
4.0 out of 5 stars Culture Shocked
I've always had a thing with business books. I think reading them, and their often drier than dry content, non-stop for 4 years at university, has put me off them. Read more
Published 9 months ago by Graeme A. Fraser
3.0 out of 5 stars Nothing new, ironically
A bit Emperor's New Clothes, and not as new or radical as it likes to think it is. You'll get something out of it, but as Paul Daniels said - 'not a lot'.
Published 10 months ago by George Rodger
3.0 out of 5 stars Hard to read ...
I don't like writing this review because while I'm sure (judging from the other reviews) that this is an excellent book, I found it a hard read and (since I go through many books... Read more
Published 11 months ago by Clarke
3.0 out of 5 stars Some useful stuff
This is quite a quick and easy read. I agree with a lot of the stuff that is in the book but I thought that it might be a little too utopian to be of that much practical value. Read more
Published 11 months ago by The Emperor
5.0 out of 5 stars Business with a purpose
This is one of the most practical books I have ever ready. It has helped me to re-align my business, searching to find the purpose of my business. Read more
Published 11 months ago by A. Kwabula
3.0 out of 5 stars Sassy, thought-provoking, if a little predictable
The world is changing! Business must adapt to it! We are experiencing a cultural paradigm shift! Business must Listen!

It must be flexible! It must be the New Punk! Read more
Published 12 months ago by Zip Domingo
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