‘ Will McInnes has nailed it. Inspiring and comprehensive, Culture Shock is aspirational future thinking with its feet firmly on the ground’ Jemima Kiss, Digital Media correspondent, The Guardian Join the work–place revolution There′s a revolution afoot . . . don′t be left behind. A new dawn has broken. Business has changed profoundly—fueled by aggressively advancing technology and a volatile global economy. So why has most business culture remained unchanged? Most organizations are closed, secretive, siloed, slow to change, and deeply hierarchical. It′s time to shock these cultures. Let′s burn up the old and start something new. The wonderfully inspiring Will McInnes is here to make a change—he wants us all to work in places that are supportive, open, conducive to creativity, motivating, and fun. In this book he maps out brilliant ways to create an uplifting work culture. Learn to create a more open, democratic, and productive workplace Packed with real–world examples and backed up by facts Step–by–step, practical framework with actionable tasks to help you transform the way you work for the better
Will McInnes is a passionate voice on 21st century business and how the internet is radically changing our personal behaviour, our organizations and our society.
His first book Culture Shock, published by Wiley in August 2012, describes the emerging revolution in 21st century business.
The specialist consultancy Will co-founded, NixonMcInnes, works with major brands across Europe including Channel 4, Cisco, First Group, Foreign & Commonwealth Office, Pan Macmillan, Telefonica O2, and WWF, and is a regular on the WorldBlu List of Most Democratic Workplaces.
Will curated the 2013 and 2014 Meaning Conference in Brighton, UK, an annual event bringing together provocative and radical voices about the future of business.
On Will's blog you can find fresh writing, videos of his talks and other resources that relate to his work: willmcinnes.com.
Will is currently CMO of Brandwatch, a ground-breaking social listening startup which is changing the way that organisations learn and understand what people think about them.
Will is married with two energetic young boys, is a mountain biking geek, loves camping and eating far too much curry.