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Culture Shock: A Handbook For 21st Century Business Hardcover – 10 Aug 2012


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Product details

  • Hardcover: 288 pages
  • Publisher: John Wiley & Sons; 1 edition (10 Aug. 2012)
  • Language: English
  • ISBN-10: 1118312430
  • ISBN-13: 978-1118312438
  • Product Dimensions: 14.2 x 2.5 x 22.4 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Bestsellers Rank: 432,799 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Will McInnes is a passionate voice on 21st century business and how the internet is radically changing our personal behaviour, our organizations and our society.

His first book Culture Shock, published by Wiley in August 2012, describes the emerging revolution in 21st century business.

The specialist consultancy Will co-founded, NixonMcInnes, works with major brands across Europe including Channel 4, Cisco, First Group, Foreign & Commonwealth Office, Pan Macmillan, Telefonica O2, and WWF, and is a regular on the WorldBlu List of Most Democratic Workplaces.

Will curated the 2013 and 2014 Meaning Conference in Brighton, UK, an annual event bringing together provocative and radical voices about the future of business.

On Will's blog you can find fresh writing, videos of his talks and other resources that relate to his work: willmcinnes.com.

Will is currently CMO of Brandwatch, a ground-breaking social listening startup which is changing the way that organisations learn and understand what people think about them.

Will is married with two energetic young boys, is a mountain biking geek, loves camping and eating far too much curry.

Product Description

Review

′An inspiring and provocative read. This is a story that needed to be told, a timely lesson in the value of openness.’ (FS tech, August 2012)

‘McInnes presents a fresh perspective that is hugely inspiring…Culture Shock is bursting full of energetic, practical and innovative thoughts and theories to help you refresh the air, spice up the ideas and get people excited once more.’  (HR, October 2012) ‘You can’t help but be fired up by McInnes’ call to action…Culture Shock provides practical steps to implement radical chance in your business today’ (Talk Business, October 2012)

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Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Jago Wells VINE VOICE on 6 April 2014
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Author, Will McInnes could be described as a 'business geek'. In his best selling book Culture Shock, the author delves into Business best practice, relevant both here in Europe and in the US, and offers an enlightened and holistic approach to business development. An approach which is relevant to both small organisations and large corporations. McInnes favours an enlightened 'Ernest Shackleton' approach to management. Best described as a hands on egalitarian style which incorporates direction from above with an inclusiveness and respect for those involved in the business lower down the pecking order. It's a business strategy at odds with the boorish Alan Sugar philosophy which is now incredibly outdated in the 21st century. While dinosaurs like Sugar still roam the earth, the future is with the McInnes's of the business world...surely?
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1 of 1 people found the following review helpful By T. S. C. VINE VOICE on 29 April 2014
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
The review on Amazon of this book says 'There's a revolution afoot . . . don't be left behind. A new dawn has broken. Business has changed profoundly--fueled by aggressively advancing technology and a volatile global economy. So why has most business culture remained unchanged? Most organizations are closed, secretive, siloed, slow to change, and deeply hierarchical. It's time to shock these cultures. Let's burn up the old and start something new.' That isn't just in business, it is the whole culture of the UK in a nutshell. The more advanced business and communications and ways of doings thing become, the more entrenched the powers-that-be become too, perhaps for obvious reasons. With great change often comes great fear, and there is a curious tendency as things go through great change for people to yearn for some golden age, and for those with some kind of power to want to hold back the tide, again perhaps understandably. The Americans totally embraced the Internet whilst we Brits, as usual, dragged our feet and now we are still playing catch up. That alone should be a lesson to us. I do not wish to offend here, but at the moment our political, economic and business ideology is based on the spurious notion that well bred people have all the answers and must rule and dominate in every area of life. That is not the future, it is a mediaeval past based on the nonsense that people who are high born are somehow innately more talented, intelligent, creative than everyone else. If this was the case our society would be perfect...Read more ›
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1 of 1 people found the following review helpful By R de Bulat TOP 500 REVIEWERVINE VOICE on 26 Feb. 2014
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Culture Shock is an interesting book and one that resonates strongly in the world of commerce, private and public, that exists today. There is much that one can agree with and a few things, that I personally, found less convincing, but not necessarily irrelevant. For example, finding Purpose and Meaning, the chapter with which the book opens, and Democracy and Empowerment are essential elements in working with people and adapting to the constant and often rapid change that everyone is facing in the workplace: this book is about how to be effective in this environment and be fair to people you work with or for at the same time. How to be effective in times of rapidly changing times; i.e. in the computer age, with realtime feedback that can have a beneficial or adverse effect on business, something that organisations need to be able to manage well requires flexibility, that larger mature organisations find difficult to do, requires exceptional people to work for and have genuine empathy for customer needs, for example. How can multi-billion $/£ organisations mashall large numbers of people to buy into the right ethics and behaviour for this? Will McInnes suggests through understanding the purpose and meaning of the organisation, something that some of the new tech savvy businesses seem to be able to do from the start, but older organisations might struggle to develop. Ultimately, the message seems to be that failure to understand purpose and meaning, without democracy and empowerment and the development of progressive people and leaders, openness and flexibility, older organisations may stagger on, but new ones will fail to float, let alone become the new leaders of a 24/7 connected world. The message of the book is insistant, sensible in many ways and probably timely.Read more ›
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1 of 1 people found the following review helpful By Victoria Richardson on 4 Dec. 2012
Format: Hardcover Verified Purchase
There are some very thorough reviews here from people of a sympathetic leaning, in business, but I'd like to add something a bit different. While the very format of the book undoubtedly makes it a useful practical guide for people who want to do business differently - I think its relevance goes beyond business people.
At the risk of sounding a bit daft "I read the book and it changed my life". As a part time, self employed working from home mum/payment tech consultant, I felt a bit stuck. I work remotely for a great bunch of people and I love the flexibility that my work affords as my children are at primary school. But I was a bit bored and it seemed that all the interesting meet ups happen in the city (Sydney) just when I need and want to be at home with the family.
There is something so insistent about Culture Shock though - the collection of ideas and examples - the momentum - this sense that the velocity of change is accelerating, that it pushed me out of my boredom and made me look for something I could do to be part of this change.
I can pin point that moment to reading a sentence where Will addresses his audience as "leaders". I'm a big Jane Austen fan and it felt like a modern equivalent of her "Dear reader" engaging and confessional. Reading Culture Shock made me feel responsible.
And of course there are always things you can do on your door step to help;I'm introducing ethics classes to the largest primary school on Sydney's Northern Beaches and it will help grow a generation of children who won't just accept the status quo. They'll question and reason and develop new and better ways of doing things.
Culture Shock is an empowering read and its relevance is certainly not restricted to people in business.
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