This is not just another book about Islam. I found this book to be a hands-on practical guide to the real world of multi-cultural interaction between the West and the Middle East. It is a book for those who desire immediate guidance on, and knowledge of, Arab culture. The American author has had a unique life-long experience living and working in the Arab world. As a child, he was probably more native "Arab" in his upbringing than American. His experience gives him unique insight as to how the Westerner and the Middle Eastern Arab perceive each other. Without cultural sensitivity and a basic understanding of the Arab Middle East, misunderstandings will occur between cultures. The book gives wonderful examples of how seemingly simple interactions between Westerners and Middle Eastern Arabs can go wrong. The author describes elements of the cord of common identity of Middle Eastern Arabs. This includes discussions and examples of the language, the manner of emotional expression, the music, food, religion, humor, dress, the norms of public and private behavior, and of wrong and right. I recommend this book for all Westerners who seek to conduct business with Arabs in the Middle East. I also highly recommend it for all Foreign Service Officers and military academies. It is a wonderful book for university courses in sociology, international relations, and Middle Eastern studies. And, if you are an American who plans to travel and visit the Middle East, take time to read this book and become more culturally sensitive as to how to dress and behave appropriately. Also learn a few Arab expressions to try while visiting. Avoid the appearance of the "ugly American tourist" and enrich your life with the wonderful opportunities of being a good world neighbor!