As Baines and Malek explained in their introduction, they attempted to make this atlas useful for those readers who might plan to travel to Egypt and visit the ancient sites. The authors made good on this claim by devoting over half of the atlas to a section entitled "A Journey Down the Nile", which provides a survey of ancient sites that are encountered while traveling down the Nile from Elephantine towards the Delta. Archaeological finds are briefly introduced for each location through a combination of discussion, illustrations, and frequent maps. Since this part of the atlas is organized according to geography (south to north along the Nile), sites from different historical periods are inevitably mixed together, which leads to a confusing sequence of, for example, Ptolemaic temples followed by New Kingdom tombs followed by Predynastic graves and so on. While this arrangement might be useful as a travel guide of sorts, armchair travelers (like myself) who expect a continuous development of ideas may be disappointed. Perhaps if the authors had organized their "Journey" chronologically as well as geographically, this atlas would have had more of an impact on its readership, especially when reinforced by the plethora of photos, illustrations, and maps that are present.
Despite this misgiving, I thought that the short articles that constitute the remainder of the atlas were informative and interesting. Topics covered in these articles include Egyptian art, religion, and writing, among others. And of course, numerous photos and diagrams are provided that are a pleasure in and of themselves.
As far as I'm concerned, the major strengths of the "Cultural Atlas of Ancient Egypt" are the excellent historical maps, the floor diagrams of the major sites, and the visual delight provided by the beautiful photos. Although the geographical framework is a limitation, the strengths outweigh the weaknesses, and this book will probably be able to satisfy the "Egyptomania" fix of many readers.