Product Description
An important roadmap for fundraising in today′s multicultural communities
Raising money in today′s diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people′s differences.
In this groundbreaking new book, the author examines today′s four major ethnic groups–African American, Asian American, Hispanic/Latino, and Native American–in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.
In clear, easy–to–understand language, Cultivating Diversity in Fundraising answers the following critical questions:
∗ Who are diverse donors?
∗ What are their charitable traditions and interests?
∗ What fundraising methods will be successful in diverse communities?
∗ What can fundraisers do to include more diversity in fundraising efforts?
Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today′s nonprofit sector.
Synopsis
Promoting cultural diversity in fund-raising communities Fundraisers are change agents in an ever-changing environment, and are called upon to consider future challenges while responding to current needs. The fast-moving population changes in America require thoughtfulness and creativity for the nonprofit sector to remain balanced in its services and funding constituencies, and vibrant and expanded sectors are possible though individual and collective effort. Raising more money from diverse communities is the byproduct of successful collaborations, understanding, and respect of differences. People will support what they help create. Diversity in the Philanthropic Sector offers an overview on cultivating successful fund raising and an enhanced understanding of philanthropic motivation in four selected racial/ethnic populations African American, Asian American, Hispanic/Latino, and Native American. Janice Gow Petty (San Francisco, CA) is the Executive Director of the Sacramento Regional Foundation. She is Chair of the AFP Committee on Diversity and an adjunct professor at the University of San Francisco Institute of Non-Profit Management.
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