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More About the Author
Product Description
Review
"Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!"--Tony Hsieh, CEO of Zappos.com
Product Description
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, and the wine business grew to over $60 million a year, he began making national TV appearances including the "Today Show", "Late Night With Conan O'Brien", and "Ellen", consulting for Fortune 100 companies, and giving keynote speeches around the world. Gary's dual identity as both business guru and wine guy has made him the 'Social Media Sommelier'.
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Customer Reviews
Most Helpful Customer Reviews
12 of 12 people found the following review helpful
Format:Hardcover
Despite being a hardcover, it's a pretty lightweight book. Big print, lots of white space - you can read this very quickly, which is good in a couple of ways as it means it is clearly laid out and you can take it all in in one go. It has good advice and is quite inspirational, but at no point did I fill my pants. There were no surprises.
He summarises the book in three points early on and, in hindsight, I could have stopped reading at that page.
I think his website was instantly more influential than his book. Nevertheless, he is passionate and has a strong and interesting personality, which comes through in text, but more so on screen.
He summarises the book in three points early on and, in hindsight, I could have stopped reading at that page.
I think his website was instantly more influential than his book. Nevertheless, he is passionate and has a strong and interesting personality, which comes through in text, but more so on screen.
7 of 7 people found the following review helpful
Format:Hardcover
I bought the audio version of this book and it has more info than the hard copy, simply because it is more up to date. Gary's enthusiasm, passion, drive and personality totally shine through in this book, and it's easy to see why he has gained such popularity. He is literally giving you a blueprint to brand yourself and your company and become the person and business you are meant to be. the theme that ran all throughout the book is listen to your customers and interact with them and do so with honesty and integrity - isn't that a wonderful thing to be finally doing in business. The small man is now the giant of media and Gary shows you how to Crush it!
6 of 6 people found the following review helpful
Format:Hardcover
Although many people advise against turning your hobby into your day job, Gary Vaynerchuk, an Internet and business phenomenon, vehemently disagrees. He boldly promotes quitting your job to pursue a profession that is your passion. An immigrant from Belarus, Vaynerchuk rose to fame in his mid-30s because of Wine Library TV, the popular, highly publicized video blog he started in 2006. Through his imaginative Internet Webcasts, Vaynerchuk has made himself a leading authority on wines and a respected expert on online brand development and marketing. His style is unpretentious, a welcome change from the reserved mien of tuxedoed wine critics. Vaynerchuk provides step-by-step explanations on how to create a personal brand and promote it using social media such as Facebook and Twitter. Although the advice is overly simplistic - Vaynerchuk somewhat naively assumes anyone can emulate his success - and the topic is well-worn, getAbstract appreciates Vaynerchuk's sincere advice and recommends his clear, lively book to new entrepreneurs and others who want an introduction to the world of social media.
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Most Recent Customer Reviews
he is crushing it!
This book is great to start with all the internet marketing tools out there. After I read it I realized that I was probably also a video blog person and will definately start my... Read more
Published 26 days ago by Barbara Bolf
Strong approach but skip the first chapter
If I hadn't been on holiday, I would have stopped reading this book during the first chapter. I'm glad I didn't. Read more
Published 7 months ago by M. Sean Haffey
Gets you going
Crush It! taught me some new techniques to research or try out, but mainly it got me motivated to do more. Read more
Published 7 months ago by R. G. Brizi
Every Office Needs This Book!...
In my first year on-line I spent a fortune on advertising and marketing. Then I discovered this book a year later and it was a "Game Changer". Read more
Published 14 months ago by asittingduck
Admire the man, don't admire the book
When you realise how successful Gary has been in using web marketing and social media you have to tip your hat to the man. He talks the talk and also walks the walk. Read more
Published 15 months ago by Andrew Lloyd Gordon
worth a read
good book.
worth a read if you are interested in reading about a social media marketing success story.
Also - easy to read - i stayed on to the last page.
worth a read if you are interested in reading about a social media marketing success story.
Also - easy to read - i stayed on to the last page.
Published 16 months ago by jimbo
Great! (yet not what it says in the title)
I really enjoyed this book, Gary sure knows how to share his passion for things and what made him successful in a easy, straight forward way. Read more
Published 19 months ago by J. Linder
Finally
Finally a book that makes it clear for you.
This is the book you need to read if you are in doubt if you got what it takes to be a business man!
This is the book you need to read if you are in doubt if you got what it takes to be a business man!
Published 21 months ago by B. Wilhelmsen
Excellent insight.
Excellent insight into how he did it and inspires to make you think how you can too. A quick read and well worth it.
Published 22 months ago by Ian Musk
Sharon Charteress
As an introduction to how social media can be used to promote your sevices/company this is brilliant. Read more
Published 23 months ago by Ms. S. Charteress
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