Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, and the wine business grew to over $60 million a year, he began making national TV appearances including the "Today Show", "Late Night With Conan O'Brien", and "Ellen", consulting for Fortune 100 companies, and giving keynote speeches around the world. Gary's dual identity as both business guru and wine guy has made him the 'Social Media Sommelier'.
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"Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!"--Tony Hsieh, CEO of Zappos.com
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Hardcover
I bought the audio version of this book and it has more info than the hard copy, simply because it is more up to date. Gary's enthusiasm, passion, drive and personality totally shine through in this book, and it's easy to see why he has gained such popularity. He is literally giving you a blueprint to brand yourself and your company and become the person and business you are meant to be. the theme that ran all throughout the book is listen to your customers and interact with them and do so with honesty and integrity - isn't that a wonderful thing to be finally doing in business. The small man is now the giant of media and Gary shows you how to Crush it!
7 of 7 people found the following review helpful
By Rolf Dobelli
TOP 500 REVIEWER
Format:Hardcover
Although many people advise against turning your hobby into your day job, Gary Vaynerchuk, an Internet and business phenomenon, vehemently disagrees. He boldly promotes quitting your job to pursue a profession that is your passion. An immigrant from Belarus, Vaynerchuk rose to fame in his mid-30s because of Wine Library TV, the popular, highly publicized video blog he started in 2006. Through his imaginative Internet Webcasts, Vaynerchuk has made himself a leading authority on wines and a respected expert on online brand development and marketing. His style is unpretentious, a welcome change from the reserved mien of tuxedoed wine critics. Vaynerchuk provides step-by-step explanations on how to create a personal brand and promote it using social media such as Facebook and Twitter. Although the advice is overly simplistic - Vaynerchuk somewhat naively assumes anyone can emulate his success - and the topic is well-worn, getAbstract appreciates Vaynerchuk's sincere advice and recommends his clear, lively book to new entrepreneurs and others who want an introduction to the world of social media.
12 of 13 people found the following review helpful
By Pedro Mendes
Format:Hardcover
I had great expectations for this book, being a fan of Gary's style. I must say that Crush It! doesn't disappoint. Gary's tone gets you energised from the first page. He really believes in his message, and it comes across. He guides us in creating our own personal brand. If you have a passion (as most of us do), you must follow it, work like hell, and the results will come. But you must read the book to know all the details, from the man himself. Ah, and it's small book. I finished it in two evenings. The essentials are all there, with no beating aroud the bush. A must.
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Most Recent Customer Reviews
5.0 out of 5 stars
Smashing
I like Gary for being very direct, emotional, truthful and genuine. An immigrant from Belarus myself I came across his book developing my on-line marketing skills. Read more
Published 4 months ago by Viktar Zaitsau
5.0 out of 5 stars
Awesome Book - Crush It!
Loved the book. Gary's style is just as he talks, conversational and fun with loads of energy. The book is easy to read and so quick to go through and gives a clear plan of what... Read more
Published 9 months ago by Alan Donegan
3.0 out of 5 stars
Inspirative, sometimes too much :)
Gary likes talking about brand building more than wine he's officially selling, he just don't know about it yet ;-)
I don't agree with his "I need to do everything myself"... Read more
I don't agree with his "I need to do everything myself"... Read more
Published 11 months ago by joooc
5.0 out of 5 stars
he is crushing it!
This book is great to start with all the internet marketing tools out there. After I read it I realized that I was probably also a video blog person and will definately start my... Read more
Published 12 months ago by Barbara Bolf
4.0 out of 5 stars
Strong approach but skip the first chapter
If I hadn't been on holiday, I would have stopped reading this book during the first chapter. I'm glad I didn't. Read more
Published 19 months ago by M. Sean Haffey
5.0 out of 5 stars
Gets you going
Crush It! taught me some new techniques to research or try out, but mainly it got me motivated to do more. Read more
Published 19 months ago by R. G. Brizi
5.0 out of 5 stars
Every Office Needs This Book!...
In my first year on-line I spent a fortune on advertising and marketing. Then I discovered this book a year later and it was a "Game Changer". Read more
Published on 7 Mar 2011 by asittingduck
2.0 out of 5 stars
Admire the man, don't admire the book
When you realise how successful Gary has been in using web marketing and social media you have to tip your hat to the man. He talks the talk and also walks the walk. Read more
Published on 12 Feb 2011 by Andrew Lloyd Gordon
4.0 out of 5 stars
worth a read
good book.
worth a read if you are interested in reading about a social media marketing success story.
Also - easy to read - i stayed on to the last page.
worth a read if you are interested in reading about a social media marketing success story.
Also - easy to read - i stayed on to the last page.
Published on 16 Jan 2011 by jimbo
5.0 out of 5 stars
Great! (yet not what it says in the title)
I really enjoyed this book, Gary sure knows how to share his passion for things and what made him successful in a easy, straight forward way. Read more
Published on 1 Nov 2010 by J. Linder
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