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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Geoffrey A. Moore (Author) Average Customer Review:   (15)
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Amazon.co.uk Review
Author Geoffrey Moore makes the case that high- tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing... Read More |
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