Customers who viewed this item...

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Harper Business Essentials)
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Harper Business Essentials)
Geoffrey A. Moore (Author)
Average Customer Review: 4.2 out of 5 stars  See all reviews (5)
Available from these sellers.
Product Description
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special... Read More

Also viewed these items...

Show items from:
All Categories (41)
Books

Show items that:
Customers also bought
Customers also viewed

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers Paperback by Geoffrey A. Moore
More like this
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Paperback by Eric Ries
More like this
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) Paperback by Geoffrey A. Moore
More like this
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution Paperback by Geoffrey Moore
More like this
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado Paperback by Geoffrey A. Moore
More like this
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Hardcover by Clayton M. Christensen
More like this
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Diffusion of Innovations
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback by Alexander Osterwalder
More like this
Diffusion of Innovations Paperback by Everett M. Rogers
More like this
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Hardcover by Steve Blank
More like this
  More Results