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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore
Average Customer Review: 4.6 out of 5 stars  See all reviews (5)
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5.0 out of 5 stars How and why each stakeholder in the given enterprise "must come to a common accord if the chasm can be safely negotiated" 17 Feb 2014
Reviewer: Robert Morris (see more about me) (Dallas, Texas)
As Geoffrey Moore explains, in the first two editions of this business "classic" and once again in this new one, his purpose is to answer "in considerable detail" two questions: Why can't the same skills applied so effectively in other areas also be applied when marketing high technology? And what... Read More

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