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Cross-Cultural Consumption: Global Markets, Local Realities
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3 of 3 people found the following review helpful
on 27 September 2001
This book would prove useful to academics and general readers alike. Looking at how food and other goods are consumed in countries across the world. The writers inform us that, what makes sense in one country does not always translate the same meanings in another, this can lead to amusing but also difficult scenarios.
Two chapters in the book, 'cooking the books' and 'coffee breaks and coffee connections' were particularly illuminating. The first exploring what food's typify the British, and the second looking at the differing meanings associated with coffee and the coffee bean.
This book really sets you thinking of your own position within the consumer world we find ourselves in, and how we are connected, and what meanings others hold, that share our world of consumption.
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