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Review
Richard has done it again. This is a very pleasant way to understand better the need for cross-cultural communication in increasingly global business. To be humble and show respect are only some of the qualities required to understand the benefits of cross-cultural communication. This book should be mandatory for everyone, not only people in the cross-cultural business. --Jorma Halonen, Executive Vice President & Deputy CEO, Volvo Group
Richard Lewis' penetrating and insightful diagrams illustrating the communication styles of over 70 cultures are excellent examples of how a visual approach can enhance veracity. This book is a 'must' for trainers in the intercultural field. --Reinhard F. Leiter, Senior Vice President, Head of Executive Events, Allianz SE
Richard Lewis' latest book on cross-cultural communication must be a one-off in its genre. It is particularly meaningful and useful for Japanese, Chinese, Korean and Vietnamese people, inasmuch as the `Visual Approach' is perfect for quick understanding for those cultures whose own writing is pictographic. As the saying goes: `One picture is worth 1,000 words'. Japanese and other Asian universities will find this book an invaluable tool in acquiring insight into the mental processes behind the communication styles of the world's cultures. --Kuni Kawamura, former Head of Daiwa Securities Europe
Richard Lewis' penetrating and insightful diagrams illustrating the communication styles of over 70 cultures are excellent examples of how a visual approach can enhance veracity. This book is a 'must' for trainers in the intercultural field. --Reinhard F. Leiter, Senior Vice President, Head of Executive Events, Allianz SE
Richard Lewis' latest book on cross-cultural communication must be a one-off in its genre. It is particularly meaningful and useful for Japanese, Chinese, Korean and Vietnamese people, inasmuch as the `Visual Approach' is perfect for quick understanding for those cultures whose own writing is pictographic. As the saying goes: `One picture is worth 1,000 words'. Japanese and other Asian universities will find this book an invaluable tool in acquiring insight into the mental processes behind the communication styles of the world's cultures. --Kuni Kawamura, former Head of Daiwa Securities Europe
Review
Richard Lewis' penetrating and insightful diagrams illustrating the
communication styles of over 70 cultures are excellent examples of how a
visual approach can enhance veracity. This book is a `must' for trainers in the
intercultural field.
communication styles of over 70 cultures are excellent examples of how a
visual approach can enhance veracity. This book is a `must' for trainers in the
intercultural field.
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Most Helpful Customer Reviews
52 of 53 people found the following review helpful
Format:Paperback
The book provides easy to interpret, visual representations of the impact cultural origin has on the way people communicate. The models are categorized into communication patterns, listening habits, audience expectations, leadership styles and the language of management. The real advantage of the book is that it can provide an easy reference guide when you are preparing meetings, thinking about a presentation or planning your negotiating strategy with people from another nation culture. Complex cultural patterns are condensed into easy to understand and highly relevant diagrams.
If you do not have the time or inclination to read huge academic texts on working in a multi cultural environment, yet want to understand the key aspects of dealing with other cultures in a business context, this is the right book. For example, before you present at a conference in Germany, review the "audience expectation" section for Germany and you will soon realize the importance of talking about the quality of the product and the price rather than worrying too much about the jokes!
Most of us working in a multi cultural business environment want to learn how to be more effective working across cultures so you can use the models with colleagues to test each other's awareness. Alternatively, use them on a training course as an energizer when you want the group to think outside the "national box".
3 of 3 people found the following review helpful
Format:Paperback
A really useful,practical advice on cultures,Ispend a lot of my life travelling and like to observe how people behave ,and how they compare with the British.I was very impressed with one of Richard Lewis previous book "When cultures collide",a better book on cultural differences you will never find.
In my opinion,he has distilled the essence of all the major nationalities around the world and presented them in easily digestible text,and goes on to match the text with corresponding diagrams I find the visuals most usefull in helping me with retention
I must take issue with other reviewers of this book.There are many differences within each nation state,but cross-culture is all about comparing nations and cultures , and that is where this book is excellent.
For example it has allowed to compare quickly and easily,the German leadership style with the Australian leadership style .There are differences in the way Germans and Australians lead,and the book outlines them succintly.
They may appear to be overly simple,but I have found them to be uncannily accurate and usefull
Highly recommended
In my opinion,he has distilled the essence of all the major nationalities around the world and presented them in easily digestible text,and goes on to match the text with corresponding diagrams I find the visuals most usefull in helping me with retention
I must take issue with other reviewers of this book.There are many differences within each nation state,but cross-culture is all about comparing nations and cultures , and that is where this book is excellent.
For example it has allowed to compare quickly and easily,the German leadership style with the Australian leadership style .There are differences in the way Germans and Australians lead,and the book outlines them succintly.
They may appear to be overly simple,but I have found them to be uncannily accurate and usefull
Highly recommended
Format:Paperback
Faced with the prospect of designing a training course for multi-cultural virtual teams, I followed a recommendation to get this book. It really does 'do what it says on the tin' with very relevant research presented in an easily digestible format. My task is now much easier!
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Most Recent Customer Reviews
Hilarious
This is quite possibly the funniest book I have read in ages.
I came across a copy at a friends place and spent the day in stitches. Read more
I came across a copy at a friends place and spent the day in stitches. Read more
Published on 6 Jan 2010 by H. B. Warren
very insubstantial, a waste of money
I bought this book on the strength of some of the other reviews on this site. I was very disappointed and underwhelmed with the content, some not very useful diagrams and few trite... Read more
Published on 6 Oct 2009 by Business Communication Trainer
thanks mr. Lewis
this book helped me to understand audiences during international meetings....and will help me for all my future speeches preparation... Read more
Published on 20 Nov 2008 by M.Martinelli
Great book!
Cross-Cultural Communication: A Visual ApproachI highly recommend this book.
Being a Spanish resident in the Uk I have (without knowing) made crucial "mistakes" when... Read more
Being a Spanish resident in the Uk I have (without knowing) made crucial "mistakes" when... Read more
Published on 6 Nov 2008 by E. Broadbent
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