- Paperback: 352 pages
- Publisher: OUP Oxford (25 May 2000)
- Language English
- ISBN-10: 0198742770
- ISBN-13: 978-0198742777
- Product Dimensions: 24.4 x 17 x 2.3 cm
- Amazon Bestsellers Rank: 2,268,502 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the twentieth century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly sophisticated, with the development of multinational media corporations and electronic media opportunities. Developments have been so rapid that scholars are only now beginning to come to terms with the full impact of media commercialization as a global phenomenon cutting across traditional cultural, economic, and social boundaries. Critical Studies in Media Commercialism brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world.
About the Author
Robin Andersen is Associate Professor in the Department of Communication and Media Studies and Director of the Peace and Justice Program at Fordham University. She is the author of Consumer Culture and T.V. Programming, and her numerous articles appear in books and scholarly journals such as The Media Reader, Journalism and Popular Culture, and The Humanist. Her current research is focused on the environmental impact of consumer culture. Lance Strate is Associate Professor and Chair of Fordham University's Department of Communication and Media Studies. He is the editor (with Ron Jacobson and Stephanie B. Gibson) of Communication and Cyberspace and is currently working on a books entitled Understanding Media Ecology and The Legacy of McLuhan (with Edward Wachtel). He is Supervisory Editor of the Media Ecology Book Series and founding President of the Media Ecology Association.
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First Sentence
CRITICS of consumer culture often lament the misdirected desire for manufactured products, those things that seem to be the motivating force behind consumption. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
CRITICS of consumer culture often lament the misdirected desire for manufactured products, those things that seem to be the motivating force behind consumption. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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1 of 1 people found the following review helpful
An important approach to media
31 Mar 2006
Format:Paperback
This is a good collection of media essays with a marxist and technophobe bent that includes articles by some of the most important scholars working in media criticism today. It points up the difficulties and complexities of the complete domination of media by commerce. In addition, it brings the material into the age of globalization rather than looking at media as single technological units. One area I think that it misses is the cell phone revolution, because that could create a counter model to the centralizing aspects of commercial media.
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