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Product Description
Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution
Examples and lessons from some of the world′s most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel
Includes a glossary of key concepts and a comprehensive resources guide
From the Inside Flap
Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution
Examples and lessons from some of the world′s most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel
Includes a glossary of key concepts and a comprehensive resources guide
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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