As described, firm hold with low shine.
The product is quite thick and dry. It's a fiber, and not goop or clay. You only need to spread a little on your fingers to work through your hair. I find that if I dry my hair to just slightly damp, the product spreads best. The hold is strong, and most of my hair has no shine. Your hair will spring back to its shape if bumped, and withstand wind and drizzle. But you can rework the style later without further application of product or water if you wish. (Shocking!)
Unlike most products, very little residue is left in the hair. I only get a slightly greasy feel when reworking later. Cleanup with soap and water is easy.
I've never had a hair product work so well and look so good.