- Paperback: 240 pages
- Publisher: Kaplan Business; illustrated edition edition (19 Nov 2001)
- Language English
- ISBN-10: 0793148863
- ISBN-13: 978-0793148868
- Product Dimensions: 22.9 x 18.5 x 1.8 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 2,964,829 in Books (See Top 100 in Books)
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More About the Author
Product Description
Synopsis
Increase your image and visibility through media exposure, thereby separating yourself from the competition. In practically every industry, those who become the most successful are recognized as experts in their respective fields. Larry Chambers, a prolific author and credibility marketing expert, shows professionals how to increase their image and visibility via media exposure, as a result separating themselves from the competition. Instead of traditional sales calls and requests for referrals, Chambers emphasizes simple ways readers can use the media and other outlets to showcase their expertise to the appropriate audiences. The result eliminates wasted time spent cold calling prospects. Ideally, prospects will contact readers with requests to do business.
Inside This Book
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First Sentence
Following are the five marketing challenges you must overcome to be successful! Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Following are the five marketing challenges you must overcome to be successful! Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
3.0 out of 5 stars
Good but outdated,
This review is from: Credibility Marketing: Build Your Business by Becoming a Recognized Expert (without Investing a Lot of Time or Money) (Paperback)
If you're looking for an introduction into the area of Credibility Marketing, then this book is OK..but it IS outdated. Not Larry Chambers' fault, of course. It's just that life has moved on rapidly in the few years since Larry wrote this book.
However, it does prompt the reader to think about their differentiation in a crowded marketplace and how they can win visibility. It focuses on the need to write/speak and create an 'expert' name for yourself. But it misses out on the need to support your visibility with customer value throughout your own organization. And that is surely the main requirement if you're striving to create credibility? So, in my view, it needs updating and it also needs to go much further into the credibility side of Credibility Marketing.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (1 customer review)
5.0 out of 5 stars
Awesome!,
By Fatina Newman - Published on Amazon.com
This review is from: Credibility Marketing: Build Your Business by Becoming a Recognized Expert (without Investing a Lot of Time or Money) (Paperback)
This is an excellent book for small business owners just starting out. I highly recommend it.
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