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TAP INTO YOUR CREATIVE POTENTIAL Creativity was once thought to be a talent bestowed upon a lucky few. Today it is understood as a skill that we can all learn, develop and apply. And in today's economy--with information available to everyone and support services outsourced overseas--creativity is the most valuable asset you can possess and the best way to get ahead. Learn to unlock these abilities with "Creativity Workout." In 62 excercises designed by Edward de Bono, the world's leading creativity expert, you'll discover how to tap into your most original thinking. Each exercise is fun and simple and will get you in the creative state of mind necessary to think yourself to success. You'll learn to: -make connections -think beyond your peers -recognize possibilities -create opportunities
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What comes to mind when you think of creativity? Do you naturally associate creativity and artistic talent? Have you always assumed that creativity is something that just happens, that it can't be forced?
In reality, creating ad hoc without direction or objective generally accomplishes very little. Lateral thinking, on the other hand, brings forth alternatives and possibilities that are "outside the box". This type of thinking is in fact a skill that can not only be taught but needs to be exercised regularly.
Creativity Workout includes a series of exercises based upon random words. In each activity, the reader is asked to randomly choose one (or several words) from a chart in the book's appendix. A task is then set to use this word (or set of words) in a particular way. The exercises are actually rather fun and can be used purposefully to address particular issues or simply to increase the potential for lateral thinking.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:3.6 out of 5 stars 5 reviews
19 of 20 people found the following review helpful
4.0 out of 5 starsRandom title - Great content25 Dec 2010
By Ran Shapira - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book should have been called: "Using the power of Random Words to boost your creativity", or "Random Words, Creative Thoughts". But the chances of me buying the book with such a title would have been slim, so I'm glad De Bono did not consult me on this. This book includes 62 creativity exercises that use random words to train your creative skills. The exercises can be used for self training to sharpen your creative thinking skills as well as for producing actual creative results individually or in a group. I have used some of the methods tought in the book in creativity workshops I'm conducting and I have to say the results were very impressive. People like to use random words because it really frees them and easily gets their thougths out of the box. The usual De Bono style is evident - a bit of self praise and paranoia coupled with great in-depth insights and detailed instructions.
10 of 10 people found the following review helpful
4.0 out of 5 starsBrainstorming tool to stimulate thinking21 Feb 2011
By WriterGirl - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
If you need a mental workout to keep your mind stimulated, or are stymied for ideas, this book will help. It is a course on manipulating words into ideas to help with problem solving. The book shows you how to link and build on ideas. The book also shows you how to work with number mapping. In the back there are word and number tables to use during a creativity session. This book can be used for anything from writing to project management. The subject matter is not easy to master, but nothing worthwhile is. This would be a very good ice breaker for team meetings and training classes.
1 of 1 people found the following review helpful
4.0 out of 5 starsSome good exercises26 Jan 2013
By N. Raukko - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I am a teacher and I bought this book to have some short little exercises for students to do at the beginning of my class. I know the title is 62 Exercises...but I really only used a few of them. Many repeat the same basic idea.
