- Paperback: 208 pages
- Publisher: Kogan Page; 2 edition (1 April 2001)
- Language English
- ISBN-10: 0749435887
- ISBN-13: 978-0749435882
- Product Dimensions: 23.4 x 16.2 x 1.6 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
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Amazon Bestsellers Rank:
55,293 in Books (See Top 100 in Books)
- #24 in Books > Business, Finance & Law > Management > Management Skills > Creativity
- #33 in Books > Business, Finance & Law > Sales & Marketing > Public Relations
- See Complete Table of Contents


