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PR in Practice: Creativity in Public Relations: 8
 
 
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PR in Practice: Creativity in Public Relations: 8 (Paperback)

by Andy Green (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Paperback: 208 pages
  • Publisher: Kogan Page; 2nd Edition edition (1 April 2001)
  • Language English
  • ISBN-10: 0749435887
  • ISBN-13: 978-0749435882
  • Product Dimensions: 23.4 x 16.2 x 1.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 385,628 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

Product Description

Institute of Public Relations Journal

“Gives the background to probably the most well-known creative technique.”


Review

“This book explores elements of the creative process and how it can be understood by public relations practitioners.”

Book News Inc

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

2 Reviews
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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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15 of 16 people found the following review helpful:
5.0 out of 5 stars An ace of a book on creative PR, 23 May 2002
By Robert Minton-Taylor (Minton-Taylor Consultancy, Cononley, North Yorkshire, England) - See all my reviews
(REAL NAME)   
If you only buy just one book on creativity in public relations (PR) buy this one. Most books on creativity in PR are very turgid texts - long on rhetoric and short on ideas. Andy Green is one of the PR profession's most creative people and this book shows why. This is a text you can find your way around with ease. If you are stuck for an idea Green's book is one of the best places to start to get your creative juices flowing. This great book shares my desk with my dictionary, thesaurus and style guide, it's that invaluable.
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14 of 16 people found the following review helpful:
4.0 out of 5 stars An entertaining and insightful look into creative PR., 7 Jan 2002
By A Customer
Not my ususal bedtime reading but I have to say that I found Andy Green's book witty and full of interesting anecdotes.

PR is a critical part of the success of a business and there are many diverse and inventive methods towards achieving what we all want, namely great PR for our products and services, in this book.

A must for anyone workingin PR, Sales or Marketing who want to improve the way they communicate with clients and press.

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