- Paperback: 208 pages
- Publisher: Kogan Page; 2 edition (1 April 2001)
- Language English
- ISBN-10: 0749435887
- ISBN-13: 978-0749435882
- Product Dimensions: 23.4 x 16.2 x 1.6 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 758,657 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
"This book explores elements of the creative process and how it can be understood by public relations practitioners." Book News Inc
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“This book enables readers to improve their creative abilities by providing a working definition of ‘creativity’ for use in their everyday work.”
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Customer Reviews
Most Helpful Customer Reviews
17 of 18 people found the following review helpful
Format:Paperback
If you only buy just one book on creativity in public relations (PR) buy this one. Most books on creativity in PR are very turgid texts - long on rhetoric and short on ideas. Andy Green is one of the PR profession's most creative people and this book shows why. This is a text you can find your way around with ease. If you are stuck for an idea Green's book is one of the best places to start to get your creative juices flowing. This great book shares my desk with my dictionary, thesaurus and style guide, it's that invaluable.
15 of 17 people found the following review helpful
Format:Paperback
Not my ususal bedtime reading but I have to say that I found Andy Green's book witty and full of interesting anecdotes.
PR is a critical part of the success of a business and there are many diverse and inventive methods towards achieving what we all want, namely great PR for our products and services, in this book.
A must for anyone workingin PR, Sales or Marketing who want to improve the way they communicate with clients and press.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
A must for any business' PR department
16 Jan 2010
Format:Paperback
Innovation sells. "Creativity in Public Relations" is a guide to bringing new ideas to the world of public relations. Emphasizing the creative process, the value of developing new methods over letting old ones stagnating, and using methods to create new opportunities for one's business. A fully updated fourth edition uses recent developments to provide many new ideas, making "Creativity in Public Relations" a must for any business' PR department.
4 of 22 people found the following review helpful
It's a real heavyweight book with lighter moments.
1 May 1999
Format:Paperback
It's probably the best summary and introduction to understanding howwe go about being creative. It is of general interest beyond the public relations field
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