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Product Description
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Creativity Now ensures creative stimulation never runs dry. Itself creative in both content and design, it’s a book that entrepreneurs, writers, managers, marketers, and anybody else who needs a practical path to innovation can turn to and instantly find a way generate new ideas.
It's divided into four key segments of the creative process:
DREAMING consists of 25 ideas for about how to get yourself into a creative state of mind quickly. It includes quick brain exercises, physical exercises that integrate the two lobes of the brain, and methods for engaging all your senses.
ORIGINATING reveals 25 ways to come up with ideas when you don’t have any. It includes the opposite technique (starting with the opposite of what you’re trying to invent or create), juxtaposition of words and images to create new combinations, and stepping into creative alter egos.
VARYING shows 25 ways to come up with more creative variations of something that already exists. These include making it bigger, making it smaller, and changing the target audience.
ADAPTING provides 25 ways to be inspired by the most creative things people have come up with in the last few decades, including examples from the worlds of business, the arts, and science. Each case includes prompt questions that will help the reader adapt these breakthroughs to his or her own situation.
The book is true to its own spirit by incorporating creative typography, cartoons, antique art, unusual layouts, and provocative checklists and quizzes. The style is concise and entertaining, making it a book to keep handy to refer to whenever a fresh idea is needed.From the Back Cover
Sometimes you feel inspired, sometimes you don’t. Sometimes the ideas flow, sometimes they don’t.
Why leave creativity to chance?
It’s not easy coming up with bright ideas, let alone when time is tight. What’s worse is that we often feel the least creative precisely when we need to be the most creative.
With Creativity Now! you no longer have to wait for creativity to strike – you can have it at your command. Packed full of innovative exercises, tips, tricks, stories and inspirational examples, you’ll find out how to unleash endless streams of ideas on any topic and turn them into a success.
Each page has been designed to give you an instant jolt of inspiration the moment you look inside. And you’ll find more than 20 video, audio, and print bonuses at the accompanying website.
Whatever your creative agenda, be it putting together a marketing campaign, planning a pitch or presentation, plotting a compelling storyline, illustrating a book, designing a website, thinking of the next big business idea or just adding creative sparks to whatever you do, the help you need is in these pages.
You’ll never be without creative inspiration again!
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Customer Reviews
Jurgen has distilled some of the best creative ideas and tools and made them accessible. What's more he has divided the book into four sections Dreaming, Originating, Applying and Adapting which take you through the creative process and make it easy for you to understand how your brain works and how to tap into your grey matter more effectively. I think this is an excellent starter book for anyone wanting to know more about creativity and how to generate ideas, then if you want to take it further you could look at Thinkertoys: A Handbook of Creative-Thinking Techniques which packed full of creative and thinking games.
Creativity Now is very practical, you can dip into it, or work you way through from beginning to end. It's divided into four sections - Dreaming, Originating, Applying and Adapting - which you can turn to if you need help generating ideas (the first two sections) or applying or using them (the second two). The MAD idea came in the applying section, which also has other gems such a 'Make a not-to-do list', another good one for people like me who gather up tasks and to dos without much filtering. Each of the approaches suggested is described in a easy-to-read, pithy two pages. Many of them summarise recent and relevant research or cite a real example of how the technique or approach is used. There are a hundred great ideas in this book, several I have used already, others I have noted for future use. Many books of this kind promise a lot and deliver little - this book really delivers!
It's definitely for adults. Read more
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