Creativity Now and over 1.5 million other books are available for Amazon Kindle . Learn more

Trade in Yours
For a £0.25 Gift Card
Trade in
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Start reading Creativity Now on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Creativity Now: Get Inspired, Create Ideas and Make Them Happen - Now! [Paperback]

Jurgen Wolff
4.5 out of 5 stars  See all reviews (24 customer reviews)

Available from these sellers.


Formats

Amazon Price New from Used from
Kindle Edition £7.43  
Paperback £8.35  
Paperback, 15 Oct 2009 --  
Trade In this Item for up to £0.25
Trade in Creativity Now: Get Inspired, Create Ideas and Make Them Happen - Now! for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more
There is a newer edition of this item:
Creativity Now: Get Inspired, Create Ideas and Make Them Happen! Creativity Now: Get Inspired, Create Ideas and Make Them Happen! 4.5 out of 5 stars (24)
£8.35
In stock.

Book Description

15 Oct 2009 0273724673 978-0273724674 1

Creativity Now ensures creative stimulation never runs dry. Itself creative in both content and design, it’s a book that entrepreneurs, writers, managers, marketers, and anybody else who needs a practical path to innovation can turn to and instantly find a way generate new ideas.

It's divided into four key segments of the creative process:

DREAMING consists of 25 ideas for about how to get yourself into a creative state of mind quickly. It includes quick brain exercises, physical exercises that integrate the two lobes of the brain, and methods for engaging all your senses.

ORIGINATING reveals 25 ways to come up with ideas when you don’t have any. It includes the opposite technique (starting with the opposite of what you’re trying to invent or create), juxtaposition of words and images to create new combinations, and stepping into creative alter egos.

VARYING shows 25 ways to come up with more creative variations of something that already exists. These include making it bigger, making it smaller, and changing the target audience.

ADAPTING provides 25 ways to be inspired by the most creative things people have come up with in the last few decades, including examples from the worlds of business, the arts, and science. Each case includes prompt questions that will help the reader adapt these breakthroughs to his or her own situation.

The book is true to its own spirit by incorporating creative typography, cartoons, antique art, unusual layouts, and provocative checklists and quizzes. The style is concise and entertaining, making it a book to keep handy to refer to whenever a fresh idea is needed.


Product details

  • Paperback: 224 pages
  • Publisher: Pearson Life; 1 edition (15 Oct 2009)
  • Language: English
  • ISBN-10: 0273724673
  • ISBN-13: 978-0273724674
  • Product Dimensions: 19.7 x 1 x 21.7 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Bestsellers Rank: 297,808 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

Discover books, learn about writers, and more.

Product Description

From the Back Cover

Sometimes you feel inspired, sometimes you don’t. Sometimes the ideas flow, sometimes they don’t.

Why leave creativity to chance?

 

It’s not easy coming up with bright ideas, let alone when time is tight. What’s worse is that we often feel the least creative precisely when we need to be the most creative.

With Creativity Now! you no longer have to wait for creativity to strike – you can have it at your command. Packed full of innovative exercises, tips, tricks, stories and inspirational examples, you’ll find out how to unleash endless streams of ideas on any topic and turn them into a success.

Each page has been designed to give you an instant jolt of inspiration the moment you look inside. And you’ll find more than 20 video, audio, and print bonuses at the accompanying website.

Whatever your creative agenda, be it putting together a marketing campaign, planning a pitch or presentation, plotting a compelling storyline, illustrating a book, designing a website, thinking of the next big business idea or just adding creative sparks to whatever you do, the help you need is in these pages.

You’ll never be without creative inspiration again!

About the Author

Author of “Focus: the power of targeted thinking,” a Pearson title that has had a gratifyingly good reception this year,  “Your Writing Coach” (Nicholas Brealey Publishing—2007 and just reprinted), “Do Something Different,” a collection of 100 case studies of innovative marketing (Virgin Books), and “Successful Scriptwriting” (Writers Digest Press, with Kerry Cox). He has also written many articles, including a personal development column for the Times Educational Supplement. As mentioned above, his “Brainstorm” creativity e-bulletin has circa 2500 subscribers.

The author's own creative endeavours have included writing more than 100 episodes of television, including “Relic Hunter,” “Benson,” and “Family Ties,” a feature film starring Kelsey Grammer (“The Real Howard Spitz”), a mini-series, “Midnight Man,” starring Rob Lowe, and two TV movies starring the Olsen Twins. The author has also had plays produced in London, New York, Los Angeles, and Berlin, and written for many magazines and newspapers. Another feature film, “Global Beach,” is in pre-production with director Fulvio Bernasconi, to be shot in 2009.

Jurgen Wolff teaches workshops on creativity, creative marketing, writing, personal development, and time management around the world. He has lectured at the University of Southern California, for the Skyros Institute, the Academy for Chief Executives, the BBC, Fremantle Media, the London School of Journalism, the European Media programme, and at private workshops in the United States, England, Spain, Germany, Denmark, France, South Africa, Belgium, and the U.S. Virgin Islands. In September he is teaching a creativity workshop in Portland, Oregon, and in November a pitching workshop in London.


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:


Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
11 of 11 people found the following review helpful
4.0 out of 5 stars Easy to follow creativity ideas 28 Oct 2009
Format:Paperback|Amazon Verified Purchase
As a reader of lots of creativity and innovation books I thought I would read Jurgen's book as I had enjoyed his book on Focus, which I read last year. All in all this is good book, it is set out in very easy to read chapters so that you can dip in and out of it as you want. If you want some help to get your creative juices flowing then it is much easier to read than some of the Edward de Bono texts or Creativity which although good can be a difficult read.

Jurgen has distilled some of the best creative ideas and tools and made them accessible. What's more he has divided the book into four sections Dreaming, Originating, Applying and Adapting which take you through the creative process and make it easy for you to understand how your brain works and how to tap into your grey matter more effectively. I think this is an excellent starter book for anyone wanting to know more about creativity and how to generate ideas, then if you want to take it further you could look at Thinkertoys: A Handbook of Creative-Thinking Techniques which packed full of creative and thinking games.
Comment | 
Was this review helpful to you?
6 of 6 people found the following review helpful
5.0 out of 5 stars Go MAD for Creativity Now 9 April 2010
Format:Paperback
One of the best things I got from this book - and there are many - is the idea of the Massive Action Day, a day when you put everything aside and concentrate in a very structured way on one project. This idea landed at the right time, when I was juggling several projects and not making enough progress on any of them and in particular on one very important one. I declared a MAD and worked in focused 45 minute chunks through the day, by the end of which I had taken a giant leap forward on the main project and felt back in control.

Creativity Now is very practical, you can dip into it, or work you way through from beginning to end. It's divided into four sections - Dreaming, Originating, Applying and Adapting - which you can turn to if you need help generating ideas (the first two sections) or applying or using them (the second two). The MAD idea came in the applying section, which also has other gems such a 'Make a not-to-do list', another good one for people like me who gather up tasks and to dos without much filtering. Each of the approaches suggested is described in a easy-to-read, pithy two pages. Many of them summarise recent and relevant research or cite a real example of how the technique or approach is used. There are a hundred great ideas in this book, several I have used already, others I have noted for future use. Many books of this kind promise a lot and deliver little - this book really delivers!
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
4.0 out of 5 stars Jurgen's creativity boost 7 April 2010
Format:Paperback
I have followed and been inspired by Jurgen's work for over ten years now. This book is incredibly helpful if you have hit a sticky patch or need some tools to help you refine an idea. A great read.
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
3.0 out of 5 stars offers inducements for 5 star reviews
See the website. Having said that, 'Creative Masterclass', by the same author, was a very good read. Go with that one.
Published 8 months ago by L. Mccann
5.0 out of 5 stars Creativity - NOW
Well what can I say? This wonderful book has been in my possession for under 2 weeks and has helped me achieve more in that time than I have achieved in 20 years. Read more
Published 8 months ago by allwritemel
4.0 out of 5 stars A wonderful book on the pesky business of Creativity
The words 'creative' and 'creativity' are often over-used in our language so it's refreshing to come across Jurgen Wolfe's straightforward, optimistic, down to earth book on the... Read more
Published 13 months ago by JanetteG
5.0 out of 5 stars get it!
This slim book is packed with lots of good ideas. Although, no doubt, it is intended for people to improve the way they sell their products, it is mostly of general application.
Published on 18 Mar 2011 by D. Hinson
5.0 out of 5 stars Very helpful
This book does what it says on the tin. It provides some very useful techinques and tips - with links to his website - to get your juices flowing. Thoroughly recommended.
Published on 11 Mar 2011 by G. J. Knopp
5.0 out of 5 stars A bright green book filled with ideas
With a bright green cover, plenty of colours and pictures on every page, is this a book for children or for adults?

It's definitely for adults. Read more
Published on 25 Oct 2010 by Dermot Greene at Geekspeak Training
5.0 out of 5 stars Intelligent
I love this book. Simple, intelligent tipps and stories about creativity. Good book for all who love to be creative.
Published on 19 Sep 2010 by M_G
5.0 out of 5 stars Inspiration on tap
This is a book that every creative person should have on their shelves. A word of warning though - it's so full of great ideas that it's best not to read it late at night! Read more
Published on 20 July 2010 by Amanda
5.0 out of 5 stars Useful for ideas
I'm not a particularly creative person so I thought this book might give me some ideas - and it did: I've already put one of the suggestions into practice. Definitely worth a read. Read more
Published on 24 Jun 2010 by Bad Bear
5.0 out of 5 stars What a treat....
Like many other readers I already had a few of Jurgen Wolff's books including "Your Writing Coach" and "Marketing for Entrepreneurs" - but the author never fails to astonish me. Read more
Published on 7 April 2010 by Stephan Trockle
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Listmania!


Look for similar items by category


Feedback