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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration [Kindle Edition]

Ed Catmull
4.8 out of 5 stars  See all reviews (21 customer reviews)

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Product Description


"Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn't strictly a well of ideas, but an alchemy of people. In Creativity, Inc. Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation." George Lucas "This is best book ever written on what it takes to build a creative organization. It is the best because Catmull's wisdom, modesty, and self-awareness fill every page. He shows how Pixar's greatness results from connecting the specific little things they do (mostly things that anyone can do in any organization) to the big goal that drives everyone in the company: Making films that make them feel proud of one another." Robert I. Sutton, Professor of Management Science at Stanford University, author of The No A**hole Rule and co-author of Scaling Up Excellence

Book Description

Part autobiography, part history of Pixar, part business book, Creativity Inc is an inspiring look at the role creativity plays in one of the most successful media businesses the world has ever seen

Product details

  • Format: Kindle Edition
  • File Size: 7364 KB
  • Print Length: 368 pages
  • Publisher: Transworld Digital (8 April 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: #4,387 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Pixar's Creativity Secrets 9 April 2014
By Charles TOP 1000 REVIEWER
Format:Kindle Edition|Verified Purchase
This book is written by Ed Catmull (one of the founders of Pixar), it describes the creative process Pixar uses to develop their movies.

This book is broken down in to four sections

1) Getting Started
While Ed was at university he was involved with high tech research funded by the American government( as a response to the Russian Sputnik program). The government just let the scientists research whatever they wanted and trusted them to do the right thing, this was highly influential on the author's belief in non hierarchical groups and trusting people to get on with their work.

"The leaders of my department understood that to create a fertile laboratory, they had to assemble different kinds of thinkers and then encourage their autonomy. They had to offer feedback when needed but also had to be willing to stand back and give us room. I felt instinctively that this kind of environment was rare and worth reaching for. I knew that the most valuable thing I was taking away from the U of U was the model my teachers had provided for how to lead and inspire other creative thinkers. The question for me, then, was how to get myself into another environment like this-- or how to build one of my own."

After going in to the business world, Ed found problems with the non hierarchical structure when groups got large, so he had to start introducing managers (later in the book the author states that during the filming of Toy Story the managers became a problem getting in people's way ("sand in the gears" as the author put it) and their control had to be rained in)

When Pixar showed their animation Wally B at the SIGGRAPH conference the animation was not properly complete, but the audience loved it anyway because they liked the story.
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3 of 4 people found the following review helpful
4.0 out of 5 stars Great book with slightly misleading tittle 15 May 2014
Format:Kindle Edition|Verified Purchase
The book shares experience in running creative business from managers point of view and describes common pitfalls and problems facing it. The knowledge is applicable to all fields and it is certainly a worthy read. I would consider it more of a business literature.
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I read in cover to cover, very amenable read. Personally I found it full of insights, and I do appreciate the effort the author made to qualify the advice by providing abundant warnings and historical context -very interesting in itself. as a fan of Pixar, myself- for why those solutions worked in Pixar at that time; making explicit the paradigms/principles/assumptions/world-views what justified taking those particular actions.
I found those explanations some sort of super-tools for coming up with solutions to problems, or even how to see problems that otherwise would remain a blind spot.

Thoroughly enjoyed, I would definitely recommend the read to anyone as a good honest management book, especially for those in organizations where creativity and process are still battling for its soul.
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5.0 out of 5 stars Great read 11 July 2014
By Ivan S.
Format:Hardcover|Verified Purchase
Great read
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5.0 out of 5 stars Inspiring 11 Jun 2014
Format:Kindle Edition|Verified Purchase
A wonderful book for all people who work with other people - especially managers. Everyone needs to be creative, not just artists, and this book is perfect for explaining how to do your best to help people achieve this. I annotated it with important notes throughout and then found that Ed had rather marvellously picked up on all these in his rules section at the end. These should be stuck to every managers wall!
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Format:Kindle Edition|Verified Purchase
From his years of experience at Pixar, Catmull has extracted insights into how to organize and lead a company so that creative people can come together to do great work. These insights apply to any field that depends on ideas for its success. Ed Catmull's book is intelligent, fascinating, and above all, practical. I recommend it highly.
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5.0 out of 5 stars Excellent read for probably any industry 12 May 2014
Format:Hardcover|Verified Purchase
Catmull's humility and curiosity shine through in a good set of parables that are probably quite relatable for any vaguely creative industrial situation. He tries not to dictate maxims or procedures in this book, but shares his approach to problem-finding and solving. It leads you to believe that his humane and inquisitive attitude is at least partly attributable to Pixar's continued success.

Like Pixar's movies, this is a pretty well structured story that is quite easy to digest as well.
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By Robert
Format:Hardcover|Verified Purchase
Exciting, interesting, compelling and insightful. It's both a business book and the story of the rise of Pixar and the creative geniuses who made it the company it is today.
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Most Recent Customer Reviews
2.0 out of 5 stars Same thing repeatedly discussed over many chapters
If your a die hard Pixar fan & work in a similar field, then I can see how you would find a lot of interest in this book. Read more
Published 4 days ago by Jim Smith
5.0 out of 5 stars Perfect gift for budding film maker
Perfect gift for budding film maker
Published 5 days ago by Helen
5.0 out of 5 stars Required reading for any leader or aspiring leader of a creative or...
Don't just leap the end for the conclusions or stop after the intro. A great story lovingly told with practical wisdom in every chapter
Published 8 days ago by Mb Earls
5.0 out of 5 stars Five Stars
Brill look into how an amazing company works
Published 10 days ago by Katie
5.0 out of 5 stars A lifetime of learning from Pixar 's Ed
Best business book I read this year. Wish Amazon made it easier for me to give copies of this book as gifts to colleagues by just sending a link. Read more
Published 25 days ago by J. Axup
5.0 out of 5 stars This is a great read. Really enjoyed the thinking behind Pixar and ...
This is a great read. Really enjoyed the thinking behind Pixar and the different and very innovative way to run a business that happened as a result.
Published 26 days ago by Quentin Pain
5.0 out of 5 stars Super book written by a guy whose leadership philosophy is ...
Super book written by a guy whose leadership philosophy is completely in tune with my way of thinking. Read more
Published 1 month ago by Ash
4.0 out of 5 stars Better than technical management books
Ok so you can have processes and procedures but how do you ensure that the function of your business can action them with the people you have? Read more
Published 1 month ago by Cloud watcher
5.0 out of 5 stars The most successful book explaining creativity I've read
For me this book came to life when Catmull writes (I paraphrase) movies are not lying there waiting to be discovered. Read more
Published 2 months ago by JF
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