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Creative Thinking For Dummies (For Dummies (Psychology & Self Help)) [Paperback]

David Cox
4.6 out of 5 stars  See all reviews (13 customer reviews)
RRP: 15.99
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Book Description

7 Dec 2012 For Dummies (Psychology & Self Help)
Creative thinking made easy Being creative can be tough – and trying to come up with great ideas under pressure can leave the great ideas under wraps! Creative Thinking For Dummies helps you apply creative thinking techniques to everything you touch, whether it′s that novel you have inside you or the new business idea you′ve had that will make you the next hot entrepreneur ??? or anything in between. Creative Thinking For Dummies is a practical, hands–on guide packed with techniques and examples of different ways to think creatively. It covers a range of techniques, including brainstorming, lateral thinking, mind mapping, synectics, drawing and doodling your way to great ideas, meditation and visualization, word and language games, and divergent thinking. See the world in a different way, and realise that you are surrounded by creative inspiration Brainstorm new ideas successfully and try out some lateral thinking exercises Open your mind to a new way of thinking and nail down those great ideas Discover creative thinking techniques using games, words, drawings, and storytelling Let creativity enhance all aspects of your life, whether developing your personal skills, becoming more professionally effective, or using creative thinking techniques to help your children develop their creative minds You′ll soon discover that everybody, including you, has a wealth of creative potential within—you just need to tap into it!

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Creative Thinking For Dummies (For Dummies (Psychology & Self Help)) + Mind Mapping For Dummies
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Product details

  • Paperback: 378 pages
  • Publisher: John Wiley & Sons; 1 edition (7 Dec 2012)
  • Language: English
  • ISBN-10: 1118381572
  • ISBN-13: 978-1118381571
  • Product Dimensions: 23.2 x 18.6 x 2.4 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 250,006 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

Learn to: Open your mind to a new way of thinking Brainstorm successfully and experiment with lateral thinking exercises Discover creative thinking techniques using games, words, drawings and storytelling Use creative thinking to enhance your personal and professional life Open the door to a world of infinite new ideas and creative opportunities! Creative thinking is all about opening your mind and seeing things in a new way. Acquiring the knack can be incredibly liberating. Better yet is learning how to apply creative thinking in practical ways. It's a skill that opens up a wealth of new possibilities for greater success and fulfilment in every aspect of your life. In Creative Thinking For Dummies you'll discover powerful tools for kicking your brain's idea engine into high gear, along with easy-to-learn-and-use techniques for living more creatively and finding innovative solutions to all of life's challenges. Think inside the box – discover why your brain works the way it does and what psychology and neuroscience have to say about obstacles to creative thinking and how to overcome them Start your engines! – use simple, proven techniques for getting into the zone and feeling at home there, including da Vinci's principles of creative living Brainstorm the castle – find innovative solutions to even the most daunting problems with brainstorming, lateral thinking exercises, visualisation and more Ideate like there's no tomorrow – generate amazing new ideas – fast! – using mind-mapping, word games, doodling, storytelling and other fun, easy techniques Take your creativity to work – find out how to use creative thinking to get recognised at work, form better work relationships and advance your career Mainstream your imagination – learn how to make creativity integral to your everyday life and to live life with more humour, happiness, inspiration and fun! Open the book and find: What creative thinking is and how it happens in the brain Ways to open yourself up to living more creatively How to unleash your imagination and realise your creative potential Tools for generating great new ideas in a hurry Creative problem-solving techniques Methods for improving your mind with whole-brain thinking Tips for learning faster and better and remembering more Ideas for being creative at work – and making creativity work for you

About the Author

David Cox is a creative business consultant who, since the 1970s, has created, acquired and sold numerous successful businesses. He is a Fellow of the Chartered Institute of Marketing as well as a Chartered Practitioner of NLP. David began his education in Fine Art, where he cultivated his interest in creativity. He also trained as a clinical psychologist before turning to marketing, when he founded the UK′s first youth marketing consultancy.

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Customer Reviews

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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars A seriously useful book on the subject 1 Jan 2013
Format:Paperback|Verified Purchase
This is a book which 'does what it says on the tin'. As someone who values creativity in both professional life (running brainstorming sessions, etc) and with regard to some artistic hobbies, I thought this might be useful, and it is. I've had mixed experiences with the 'for dummies' series in the past, but this is one area where a book really can be a valuable source and inspiration. The author clearly knows his area well and the book is written in an inviting, easy going tone, with nunerous examples, a fair dash of humour and some interesting historical anecdotes.
I was already familiar with some of the techniques, but by no means the vast array of creativity inducing approaches and techniques outlined here. The background and psychology behind various approaches is outlined, as well as (as one would expect) practical tools that can help unlock doors when one is involved in a ceative task (my main reason for buying it). There are also suggestions for further reading.
In addition to looking at ways of enhancing one's creativity when involved in a specific individual or group task, I was particularly struck by the suggestion that one can learn to have a creative approach to life per se (in the chapter on 'embedding creativity in your personal life'); on reflection an obvious idea, but one I hadn't considered before.
Overall, whether you are looking for an encyclopedic reference book on creativity, a ready handbook or just something to dip in to now and then for inspiration, this book should work at every level.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Bringing common sense to creativity 18 Jan 2013
Format:Paperback
In my experience the 'gurus' have tended to make creativity rather inaccessible. They made it over-complicated! At last, a book on this subject that brought it to life! Techniques that I already new were given a new lease of life, with many addtional ideas that are readily applicable in a wide range of personal and business situations. This book has been written in a very readable style and is particularly attractive because it is possible to open it at any point and immediately connect with the material. Suddenly a book about creative thinking becomes a companion, as opposed to some weighty tome that I can only learn from by wading through from cover to cover. As ever the practical "Dummies" design and stories that bring the subject matter to life make for a thoroughly useful addition to anyone's library.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Creativity - the simple way 6 Mar 2013
Format:Paperback
Content rich, brilliantly weaved together, making it a must-have book.
Wherever you choose to dive-in (and it doesnt have to be page one) you uncover something useful and immediately applicable.
David's writing is easy to consume, blending his incredible experience and thinking with his cheeky wit!
Get in on your reading list and there it may stay as a permanent reference manual.
S
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Format:Kindle Edition|Verified Purchase
The book I read to research this post was Creative Thinking For Dummies which is a very good book which I bought from kindle. This book is about developing your creativity to help with problem solving and to in general come up with good ideas. It uses techniques like mind mapping and it does say to become truly competent at being creative takes 3 years of spending most of the day practicing being creative which is a similar amount of time to learning a musical instrument. Bill Gates the boss at Microsoft apparently frequently uses mind mapping to solve his problems. Apparently Boeing built a 25 foot wide mind map as a construction manual to one of the aircraft they were developing and saved $11 million. Mind mapping is using a picture in the centre that represents the topic and having interrelated branches going out showing how everything in the mind map relates to one another. I'd recommend reading mind mapping for dummies to learn this subject. The human brain thinks in terms of relationships and in most people vision is their predominent sense. I enjoyed reading this book which probably isn't going to make you a creative guru but is well written and will probably help you appreciate your own creativity and realise you are more creative than you realised and trust your abilities more. It also looks at lateral thinking and encourages you to accept bad ideas as part of the thinking process as without these good ideas wouldn't emerge. In many countries with totalitarian regimes creativity and art are discouraged and people are expected to become another cog in the wheel. Just look at Leonardo da Vinci and Thomas Edison to see how important creativity is. Edison famously said creativity is 1% inspiration and 99% perspiration. It is important that you trust any good ideas you have and follow through in acting on them. I would recommend this book.
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4.0 out of 5 stars Like it! 26 Jan 2014
By Jenny
Format:Kindle Edition|Verified Purchase
Started with little things and helped to bring out some good ideas in a simple and manageable way. Worth the money.
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By Robin
Format:Paperback|Verified Purchase
I like this book a lot, it is well structured and gets to the heart of creativity. it does this in a very pragmatic way with good explanations and practices.
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4.0 out of 5 stars This seems to be a good book. 31 May 2013
By Alfonso
Format:Paperback|Verified Purchase
I believe 4 stars is what this book deserves. I like the way the book is presented in terms of its content, helpful tips and exercises to increase creativity etc. I would recommend this book to anyone who wants to be creative whether it's in business, music, art and especially to people like me who are coming from a Chemistry background; Science is generally methodical and rational but when it comes to interpreting experimental results, that is when imagination is key as there are so many variables and possibilities that have to be considered, an aspect of Chemistry which I generally am not very skilled at apart from learning the theory. This book is great for people who are too left-brained and in need of balance.
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Most Recent Customer Reviews
4.0 out of 5 stars Not read it yet
A Bargain for Amazon. It will be one of those, I fancy a different read books. Great value and will prove useful I feel.
Published 12 months ago by Adam
5.0 out of 5 stars Helpful, insightful and interesting
Creative thinking is part of our every day life, and the tools, techniques and exercises in this book can help you tap into this side of your brain and realise talents that you may... Read more
Published 16 months ago by Jonny
4.0 out of 5 stars creativity
This book covers lots of different concepts around creative thinking including religion. I think you have to keep an open mind with some aspects of the book, whereas other aspects... Read more
Published 17 months ago by Amazon Customer
5.0 out of 5 stars Creativity made easy for everyone
David Cox's book is a Tour de Force of how to bring genuine creativity into your work and personal life. Read more
Published 18 months ago by I. Ellwood
5.0 out of 5 stars Roger Manton reviews Creative Thinking for Dummies by David Cox.
Being creative does not mean being a member of an exclusive club .
This is the essence of David Cox's far reaching examination of the creative possibilities within all of... Read more
Published 19 months ago by Roger
5.0 out of 5 stars An essential read for those wanting to be more creative
"With this panoramic tour of creativity, David Cox gives you all the ideas and tools needed to get innovation sparking in your organisation. Read more
Published 19 months ago by Charles Atlas
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